If customers can’t find a product within a search or two, they’ll assume you don’t have it. If that happens again for another product they’re looking for, the customer will likely leave entirely with the takeaway that you don’t meet their needs. The average eCommerce transaction has 4.41 items in
eCommerce businesses face a highly competitive, dynamic landscape of consumer trends, competition, and overarching market forces. Succeeding in this environment is challenging, and the difficulty is only increasing. Marketplaces like Amazon and Walmart are where much of the battle for customers plays out — on digital shelves. In brick-and-mortar stores,
Product taxonomy is an essential element of any eCommerce business. It helps to ensure better navigation of products and can assist in search engine optimization, as well as product management. Investing in a well-defined taxonomy can pay off in the long run as it can help to increase visibility, rankings,
Pricing decisions can make or break a business, and conducting effective pricing research is essential for success. In this guide, we will explore various strategies and techniques to help you optimize your pricing and outperform your competitors. The Importance of Pricing Research Pricing research plays a vital role in understanding
We know that optimizing your product catalog can be a daunting task, but it is essential for the success of your business. A well-optimized catalog can lead to higher sales, increased customer satisfaction, and better search engine rankings. In this article, we will provide you with some tips and tricks
Inventory management is a critical component of any business, and it can significantly impact a company’s bottom line. Maintaining the right balance between too much and too little stock is a constant challenge. Excess inventory ties up capital and can lead to obsolescence, while insufficient inventory can result in lost
The Covid-19 pandemic has caused a major shift in consumer purchasing habits. Due to the risk in visiting retail locations, customers who were accustomed to purchasing products in brick-and-mortar stores have switched to online buying. In order to compensate for the inability to physically view and inspect products, online retailers
As a business owner, pricing your products and services can be a daunting task. You want to be competitive in your industry, but you also need to make a profit. That’s where price benchmarking comes in. By setting the right pricing benchmarks, you can ensure that your prices are competitive