Build and enhance product data efficiently to understand insights from channel to channel
Why Clusterfor Taxonomy Mapping?
A well-organized and categorized eCommerce marketplace with strong taxonomy offers a better user experience and journey for shoppers.
Because Cluster has an extensive taxonomy, it can easily translate to other marketplace taxonomies.
Cluster taxonomy is based on data coming directly from the world’s largest marketplaces, so it is the most extensive and consistently tracks added/removed categories.
Structured and Unstructured Data
Help ease seller onboarding because the product data is categorized and can be auto-filled during onboarding. Cluster has over 90% of the EANs/GTINs for products that have categories.
Best Practices for Taxonomy Mapping
Product Details API
to run identifiers (GTIN, ASIN, etc.)
No, while building taxonomy is critical for new marketplace launches, Cluster can also help map taxonomies for more established marketplaces. It can help those sites translate from marketplace to marketplace in order to identify trends, make informed decisions around what products to add and more.
In addition to its own extensive product data catalog, Cluster has key partnerships established with many of the marketplaces it tracks including direct API access to their product catalogs. This helps Cluster track those categories that are being added or removed in real time. This, in turn, helps Cluster customers identify taxonomy trends consistently in a constantly changing eCommerce landscape so they can remain competitive.
Because there are so many sellers inputting item listings, and marketplaces have certain requirements around identifiers, Cluster has also built a functionality to identify products through keywords.