Skip to content
The Impact of Consumer Spending on the Growth of Online Marketplaces

The Impact of Consumer Spending on the Growth of Online Marketplaces

Updated on October 6th, 2022

During the height of the COVID-19 pandemic, consumers were forced to shift their spending online. Now, even as federal, state, and local governments are lifting COVID-related restrictions, most consumers are still not planning to return to their old ways of shopping.

In fact, 85% of consumers indicated they will maintain their online shopping habits post-pandemic, according to a survey from the Alvarez & Marsal Consumer and Retail Group. 

Many of these consumers are shopping on eCommerce marketplaces, such as those operated by eBay, Amazon, and Expedia. And this shift in consumer spending is responsible for the massive online marketplace growth.

The Growth of Online Marketplaces

The marketplace trends in 2022 and beyond have been accelerated by Covid-19. More than 40% of online spending post-pandemic is taking place on eCommerce marketplaces, according to the Wunderman Thompson Commerce’s Future Shopper Report 2021. And by 2025, spending on online marketplaces will surpass spending on eCommerce websites in established retail and travel categories, according to OC&C Strategy Consultants’ Trading Places report.

Consumers are attracted to marketplaces because they offer convenience, choice, and value. And eCommerce marketplaces offer suppliers a large pool of customers as well as such value-added services as fulfillment and payments. 

This change in the shopping habits of consumers that has contributed to this marketplace growth has also caused brand owners and retailers to investigate selling on already established marketplaces, such as Amazon or eBay. 

In this case, merchants should identify the top marketplaces in their areas and determine how best to optimize for those marketplaces. Every online marketplace is also a search engine that enables consumers to search for and find the products or services that best suit their needs. Marketplace optimization lets sellers’ product listings show in relevant searches, which boosts their chances of selling their goods or services.

To capitalize on the growth of online marketplaces, some merchants are looking at setting up their own marketplaces to help them reach new consumers and new markets, as well as expand their offerings.

However, attracting sellers to eCommerce marketplaces is not an easy proposition. Business owners that aim to build their own marketplaces must identify their target audiences first, then identify the best channels to reach them. And then the operators of these marketplaces must also understand the concerns and interests of potential vendors so they can create the right messaging to recruit the right sellers.

Effectively incorporating new sellers and ensuring their ongoing satisfaction starts with a seamless marketplace onboarding process and includes ongoing customer support and easy website management. 

Types of Marketplaces

There are three main types of eCommerce marketplaces: business-to-business (B2C), business-to-consumer (B2C), and peer-to-peer (P2P).

Business-to-Business Marketplaces

A B2B marketplace connects companies (consumers) with other businesses (vendors), such as retailers, wholesalers, or manufacturers, to buy from them. This type of website enables vendors to begin delivering services much faster than if they had to develop their own e-commerce websites or open physical stores. A B2B marketplace helps sellers expand their sales channels and attract new customers.

Examples of popular B2B marketplaces include Amazon Business, Alibaba, DesignRush, Global Sources, and IndiaMART

Business-to-Consumer Marketplaces

A B2C marketplace matches individual consumers with vendors. Large B2C eCommerce marketplaces can be compared with retail stores where consumers can find multiple providers offering a variety of products. 

B2C marketplaces are the most popular marketplace model. However, the giants in the space, including Amazon, eBay, and Booking.com, are likely to maintain monopolies in the B2C marketplace for many years. As such, it may be difficult for new entrants in the market to attract millions of consumers because of this high level of competition.

To succeed in the B2C market, eCommerce companies might want to think about creating niche marketplaces that target consumers that have similar needs and preferences. 

Peer-to-Peer Marketplaces

Peer-to-peer (P2P) marketplaces (also known as consumer to consumer) provide platforms for individual buyers and sellers to find each other and trade goods and services

P2P marketplaces allow users to be both consumers and service providers, depending on their needs. For example, Meta (formerly Facebook Marketplace) was created to connect consumers online to sell and/or purchase new or used goods and services within their own neighborhoods. 

Conclusion

With the fundamental shift in consumer spending habits, there’s never been a better time for businesses to build B2C, B2B, or P2P online marketplaces to reach new customers and sell their products or services. 

Online marketplaces enable companies to grow beyond the limitations of their own operations and infrastructure and take their eCommerce businesses in new directions. For example, taking on upcoming channels like social commerce, cannot be ignored anymore. Social commerce currently represents only a small portion of total eCommerce sales, but rapid sales growth in this area presents a prime opportunity for online marketplaces that understand these platforms and their users.

Let’s also not forget that the holidays are fast-approaching and marketplaces need a strategy going into a new kind of holiday season – one that is slower, but steady. Regardless of where consumers are headed next, online marketplaces need to build a best-in-class product data catalog to ensure their eCommerce endeavors are successful today and in the future. 

Partnering with a 3PL Provider: A Game-Changer for Online Marketplaces

109 Comments

  1. I like what you guys are usually up too. This sort of clever work and coverage! Keep up the superb works guys I’ve incorporated you guys to our blogroll.

  2. Thank you ever so for you blog.Thanks Again. Really Great.

  3. best male erectile dysfunction pill: ed pills for sale erectile pills canada

  4. tamoxifen for breast cancer prevention startnha – tamoxifen and weight loss

  5. I cannot thank you enough for the article post.Really thank you! Fantastic.

  6. Thanks a lot! Ample facts.persuasive writing essays how to write persuasive essays best resume writing services washington dc

  7. Your article made me suddenly realize that I am writing a thesis on gate.io. After reading your article, I have a different way of thinking, thank you. However, I still have some doubts, can you help me? Thanks.

  8. Do you have a spam problem on this blog; I also am a blogger, and I was wondering your situation; we have developed some nice procedures and we are looking to swap methods with other folks, please shoot me an email if interested.

  9. It’s hard to find experienced people today concerning this topic, however, you seem like you determine what you’re referring to! Thanks

  10. Hi i am kavin, its my first occasion to commenting anywhere, when i read this post i thought i could also make comment due tothis sensible piece of writing.Here is my blog post; Skyline X Drone Reviews

  11. What’s up, after reading thios awesome post i am ass welldelighted to share my experience here wth friends.

  12. hi!,I love your writing so a lot! percentage we communicate extra approximately your post on AOL? I need an expert in this space to unravel my problem. May be that is you! Looking forward to look you.

  13. Amazing points. Fantastic arguments. Sustain The good spirit.newlinw Our blog : robinhoodseo.xyz

  14. Hello! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and look forward to new updates.

  15. This information is magnificent. I simply have to tell you that your blogs are really valuable. I truly appreciate this post. Interesting content.

  16. Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Magnificent. I am also an expert in this topic therefore I can understand your effort.

  17. Nice post. I was checking constantly this blog and I am impressed!Extremely helpful information specifically the closing section 🙂 I deal with such information much. I used to be seeking this particular info fora long time. Thanks and best of luck.

  18. What’s Taking place i am new to this, I stumbled upon thisI have discovered It absolutely helpful and it has aided me out loads.I am hoping to give a contribution & aid different customers like its helped me.Good job.

  19. magnificent put up, very informative. I wonder why the other experts of this sector don’t realize this. You must continue your writing. I’m confident, you’ve a great readers’ base already!

  20. Very good information. Lucky me I discovered your blog by accident (stumbleupon). I’ve book-marked it for later!

  21. Thanks a bunch for sharing this with all people you really understand what you’re talking about! Bookmarked. Please additionally consult with my site =). We may have a link trade contract among us!

  22. Thanks for the article.Thanks Again. Awesome.Loading…

  23. I like reading an article that will make people think. Also, thanks for allowing for me to comment!

  24. This is a very good tip especially to those fresh to the blogosphere. Short but very accurate info… Many thanks for sharing this one. A must read post!

  25. Thanks a lot for the blog article.Much thanks again. Want more.

  26. the public schools on our district can really give some good education to young kids. they have high standards,.

  27. Hello my friend! I wish to say that this post is awesome, nice written and include approximately all significant infos. I would like to see more posts like this.

  28. Thanks in favor of sharing such a nice thinking, piece of writing is pleasant, thats why i have rea it completely

  29. It’s really a great and useful piece of info.I am satisfied that you just shared this useful information withus. Please keep us informed like this. Thank you forsharing.

  30. hello!,I really like your writing very a lot! share we keep in touch more about your post on AOL? I require an expert in this space to solve my problem. May be that is you! Having a look forward to see you.

  31. I do agree with all the ideas you have presented in your post. They are really convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a bit from next time? Thanks for the post.

  32. Awesome article.Really looking forward to read more. Awesome.

  33. Good day! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog torank for some targeted keywords but I’m not seeing very goodgains. If you know of any please share. Cheers!

  34. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  35. This is the appropriate weblog for anybody who needs to seek out out about this topic. You understand so much its virtually exhausting to argue with you (not that I really would want?HaHa). You definitely put a new spin on a topic thats been written about for years. Nice stuff, just great!

  36. Regards for helping out, wonderful information. Those who restrain desire, do so because theirs is weak enough to be restrained. by William Blake.

  37. Remarkable issues here. I’m very happy to peer your article.Thanks so much and I am looking forward to contact you.Will you kindly drop me a e-mail?

  38. I’m very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  39. Heya i?m for the first time here. I came across this board and I find It really helpful & it helped me out a lot. I hope to give something back and help others like you helped me.

  40. This piece of writing presents clear idea for the new visitors of blogging,that actually how to do running a blog.

  41. Thanks for your blog post. I would also love to say a health insurance broker also works well with the benefit of the actual coordinators of the group insurance policy. The health insurance broker is given a summary of benefits searched for by somebody or a group coordinator. Such a broker can is seek out individuals or maybe coordinators which best match those requirements. Then he shows his recommendations and if the two of you agree, this broker formulates a contract between the 2 parties.

  42. There are certainly a number of details like that to take into consideration. That may be a great point to deliver up. I provide the ideas above as basic inspiration however clearly there are questions like the one you bring up the place a very powerful factor shall be working in trustworthy good faith. I don?t know if best practices have emerged around issues like that, however I’m positive that your job is clearly recognized as a good game. Each boys and girls really feel the impact of just a moment?s pleasure, for the rest of their lives.

  43. Great site. Lots of helpful info here. I am sending it to some buddies ans additionally sharing in delicious. And certainly, thank you in your effort!

  44. Merely wanna state that this is very helpful, Thanks for taking your time to writethis.Here is my blog Evo Naturals Hemp Gummies Review

  45. As I web site possessor I believe the content matter here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Best of luck.

  46. I’m not sure where you are getting your info, butgood topic. I needs to spend some time learning much moreor understanding more. Thanks for excellent info I waslooking for this information for my mission.

  47. Greetings! Very helpful advice in this particular post! It’s the little changes that will make the most significant changes. Many thanks for sharing!

  48. Post writing is also a excitement, if you know afterward you can writeotherwise it is complex to write.

  49. I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again!

  50. Viraj produces Stainless Steel welding wires used for welding function in Fabrication, Chemical, Automotive, Oil & Gas, Railways & various other sectors.

  51. Some really good info , Gladiola I noticed this.

  52. Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch!

  53. araba aksesuar Aleisha Campbell araba araba Ali Alvarez araba arkası yazıları Kajol Schmitt araba arkası sözler Tobias Flynn araba anahtarlığı Lennie Penn araba anahtarı Indigo Pruitt araba aküsü Yaseen Mcfarland araba al Selina O’Neill

  54. metoprolol succinate er metoprolol succinate recall lopressor metoprolol tartrate

  55. You can also use the Resume service, which willgive you access to search millions of resumes.

  56. Helpful info. Fortunate me I found your site by accident, and I am surprised why this accident didn’t came about earlier! I bookmarked it.

  57. An interesting dialogue is price comment. I think that you need to write more on this subject, it may not be a taboo topic but usually persons are not enough to talk on such topics. To the next. Cheers

  58. Very good info. Luckyy me I came accross your blogg by chance (stumbleupon).I have saved as a favorite for later!

  59. I wanted to thank you for this good read!! I absolutely loved every little bit of it. I have got you book-marked to look at new things you post…

  60. That identical bettor then areas a bet on the 49ers +7, i.e.

  61. My brother recommended I might like this website. He was totally right. This post actually made my day. You can not imagine simply how much time I had spent for this information! Thanks!

  62. Thanks , I have recently been looking for info about this topic for ages and yours is the best I’ve found out till now. However, what about the bottom line? Are you sure in regards to the source?

  63. Simply desire to say your article is as astounding. The clarity to your put up is just nice and i can suppose you are an expert on this subject. Fine along with your permission allow me to grab your RSS feed to stay updated with impending post. Thank you a million and please keep up the enjoyable work.

  64. There’s noticeably a bundle to learn about this. I assume you made sure nice points in options also.

  65. Hi colleagues, how is all, and what you desire to say regardingthis post, in my view its truly awesome for me.

  66. We’re a group of volunteers and starting a new scheme in our community. Your site offered us with valuable information to work on. You have done an impressive job and our whole community will be grateful to you.

  67. You can certainly see your expertise in the work you write. The sector hopes for more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.

  68. Aw, this was a very nice post. In thought I wish to put in writing like this moreover ? taking time and precise effort to make an excellent article? however what can I say? I procrastinate alot and certainly not appear to get one thing done.

    https://www.intensedebate.com/people/pintoe88579

  69. Hello my friend! I want to say that tthis posst is amazing, gteat written and come with almost all important infos.I’d like to look more posts like this .

  70. 500 amoxicillin amoxicillin suspension dicloxacillin vs amoxicillin

  71. A round of applause for your blog article.Really thank you!

  72. I think other website proprietors should take this website as an model, very clean and magnificent user friendly style and design, let alone the content. You are an expert in this topic!

  73. Appreciate you sharing, great article post.Really looking forward to read more. Much obliged.

  74. tinder online , tinder dating appbrowse tinder for free

  75. Hi there! I’m at work browsing your blog from my new iphone!Just wanted to say I love reading your blog and look forward to all your posts!Carry on the excellent work!

  76. You really make it seem so easy together with your presentation however I in finding this topic to be actually one thing that I think I’d by no means understand. It kind of feels too complex and very wide for me. I am looking forward on your next put up, I?ll attempt to get the dangle of it!

  77. A powerful share, I just given this onto a colleague who was doing just a little analysis on this. And he the truth is purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying more on this topic. If doable, as you develop into expertise, would you mind updating your blog with extra particulars? It’s highly useful for me. Big thumb up for this blog put up!


Add a Comment

Your email address will not be published. Required fields are marked *