Product Performance
Get a Multichannel Overview of Product and Market Trends
- Product performance data allows eCommerce analytics teams to make better decisions regarding their market presence, allowing for ease of reporting back to key stakeholders.
- Data companies can aggregate the data provided and gain insights regarding the performance of a brand/company over time.
- Retrieve a historical view up to three months prior, or daily view of a chosen category or SKU/brand.
Industry Type
Marketplaces
Complete solution from catalog integrity and assortment to seller onboarding and more
Brands
Access real-time visibility into market share down to SKU-level and build a strong reputation
Financial Institutions
See the big picture, predict trends and streamline investment opportunities with the right data
Why Clusterfor Product Performance?
Granular Tracking
Easy Integration
Sales Trend Data
Stay Competitive
Best Practices for Product Performance
- Today, product performance leverages the category ID that is being used by Amazon.com (with plans to expand to other marketplaces).
- The tracking group is a list of products, and the products’ signals that live under those chosen categories, that will be tracked over time. This updating of the products’ signals is a backend process that constantly runs.
- New products that are added to the marketplace (in the chosen category) will automatically be added to the tracking group.
- Reports are returned as a CSV output containing all of the tracking group performance data within a given time period (up to three months prior).
- A product performance report can only be created after a product performance group is created (to retrieve the mandatory tracking group ID).
Technical Overview
Product Performance API
to create tracking groups and reports
SERP API
to simulate organic search and reveal the product location
FAQs
For each product, customers can retrieve some of the following data points for Amazon.com today (with plans for channel expansion): Number of units sold and revenue in the past day; How many offerings product has; Number of reviews and rating; Price; Rank; Buy Box Owner; Promotional data (Subscribe & Save, Active coupons), and other optional fields.
Because of the granularity of the report results, it is beneficial for users to delete a tracking group once they no longer wish to track it. This allows for shorter processing times for product performance reporting. Therefore, there are a limited number of tracking groups that can be created by each user. However, in order to remain under the threshold, users can delete a tracking group and create new tracking groups as needed.
By providing the most up-to-date information, users can track promotional events such as Amazon Prime Day, Singles’ Day and Black Friday, to determine what promotions are working for your own products as well as competitors. See who is taking market share and the impact of those promotions, to make immediate adjustments to keep up and compete.