Product Data Enhancement

Make Sure Your Products Can Be Identified Every Time

Marketplace shoppers will not buy a product if they do not find detailed product information (46% in the US alone according to Salsify). And, as sellers enter product information lacking key details (like GTIN or brand) marketplaces either cannot identify the item, or it publishes with very limited or incorrect information. Bottom line, if you can’t identify the product, you can’t:

With Cluster, marketplaces can take back control of their catalogs by leveraging the industry’s largest structured and unstructured data catalog, in order to enhance product listings with more attributes and robust data.

Industry Type

Why Clusterfor Product Data Enhancement?

Complete View

Cluster monitors and collects item-level product data and seller performance across global channels to give customers the most complete view of the product attribution and GMV.

Comprehensive Catalog

The Cluster product data catalog is the industry’s most comprehensive at 2 billion items and growing, enabling customers to efficiently enhance their own complete and accurate product data content.

GTIN Coverage

Through a partnership with GS1, Cluster is able to identify and validate GTINs, as well as assign recommended GTINs based on a probability score, by using keywords or product descriptions.

Structured and Unstructured Data

Cluster can identify products from both structured and unstructured data so customers can enhance their product listings with more attributes and robust data.

Cluster Taxonomy

By mapping to our own Cluster taxonomy, we help customers understand where to place their own product listings so they’re able to present the right products in the right categories.

Best Practices for Product Data Enhancement

Cluster ran a UPC/GTIN/EAN coverage project across the categories for a leading marketplace. What it found was that Cluster has 5,000,000 books within our Amazon US database books coverage. Of these, Cluster has ~90% of ISBNs of physical books (not audible, non-kindle).
46% of product searches begin on Google, according to Oberlo. Not having accurate GTINs for all products impacts the likelihood of Google returning your product as a natural search term. Insufficient product data will lead to poor user search and give reason for cart abandonment.

According to Google, merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20%. And, by setting up a frictionless process for seller onboarding, marketplaces can take away GTIN requirements.
Cluster’s catalog contains hundreds of validated attributes and can retrieve unstructured/unvalidated attributes as needed.
Miscategorized items can result in frustrated shoppers who cannot locate a product on your site, giving valuable market share to your competitors.

Technical Overview

FAQs

Product attributes are specific product characteristics that define a particular product or group of products. These attributes detail what makes a product unique and point to the value of the product such as height, weight, material, smell, quantity, or color.

Product attributes include related Cluster IDs or AIDs (parent/child), Brand, Model, Color, Dimensions, MSRP, Taxonomy, and Validated Attributes that are relevant to products searched.

Google Cloud released Retail Search, a search engine for websites and marketplaces that uses Google’s search capabilities to help online retailers improve onsite searches as well as the shopping experiences of their customers. This means that sellers can provide Google-quality search and recommendations on your marketplace helping to increase conversion rates, reduce search abandonment, and boost revenue. Adding structured product data, any type of data that has predefined attributes, to the retailers’ inventories would make this tool even better.