AI in Inventory Management: Optimize Stock Levels for Increased Sales and Reduced Costs

AI in Inventory Management

Inventory management is a critical component of any business, and it can significantly impact a company’s bottom line. Maintaining the right balance between too much and too little stock is a constant challenge. Excess inventory ties up capital and can lead to obsolescence, while insufficient inventory can result in lost sales and dissatisfied customers. Traditional inventory management approaches often fall short in optimizing stock levels effectively. However, with the advent of Artificial Intelligence (AI), new possibilities have emerged. In this blog post, we will explore how AI, specifically the predictive algorithms used by Cluster, is revolutionizing inventory management by optimizing stock levels to boost sales and reduce costs.

Understanding the Role of AI in Inventory Management

Before delving into the specific capabilities of Cluster’s predictive algorithms, it’s essential to understand the broader role of AI in inventory management.

AI, in the context of inventory management, refers to the application of advanced algorithms and machine learning techniques to analyze historical data, anticipate future demand, and optimize inventory levels. This technology enables businesses to make data-driven decisions, ensuring that the right products are available in the right quantities at the right time.

AI-powered inventory management solutions provide several advantages over traditional methods, including:

  1. Accurate Demand Forecasting: AI algorithms can analyze vast datasets to predict demand patterns accurately, taking into account seasonality, market trends, and various external factors.
  2. Real-Time Inventory Tracking: AI can provide real-time visibility into inventory levels, allowing businesses to react quickly to fluctuations in demand and supply.
  3. Cost Reduction: By avoiding overstock and reducing carrying costs, businesses can significantly cut operational expenses.
  4. Optimized Replenishment: AI can determine the optimal order quantities and reorder points to maintain desired service levels while minimizing the risk of stockouts.
  5. Enhanced Customer Satisfaction: Maintaining the right inventory levels ensures that customers can find the products they want when they want them, leading to higher customer satisfaction and loyalty.

The Power of Predictive Algorithms

Predictive algorithms are at the core of AI-powered inventory management, and Cluster’s algorithms are particularly noteworthy for their ability to fine-tune stock levels. These algorithms are designed to analyze historical data, identify patterns, and make predictions about future demand. Let’s explore how Cluster’s predictive algorithms work and their impact on inventory management.

Data Gathering and Preprocessing

Cluster begins by collecting and preprocessing historical data, including sales data, order history, and various external factors. This data may include information on seasonality, promotions, market trends, and even weather conditions if relevant.

The preprocessing phase involves cleaning and organizing the data, handling missing values, and transforming it into a suitable format for analysis. This step is crucial for ensuring the accuracy of the predictions that follow.

Demand Forecasting

The heart of Cluster’s predictive algorithms lies in their demand forecasting capabilities. These algorithms use a variety of techniques, including time series analysis, regression analysis, and machine learning models, to analyze historical sales data and generate forecasts. Some key elements of demand forecasting with Cluster’s algorithms include:

  1. Seasonal Decomposition: Cluster’s algorithms can identify seasonal patterns within the data and decompose the time series into its trend, seasonality, and residual components.
  2. Regression Analysis: Cluster can incorporate external factors, such as marketing campaigns, economic indicators, or industry-specific events, into the forecasting process through regression analysis.
  3. Machine Learning Models: Cluster employs machine learning algorithms to capture complex, non-linear relationships between various factors affecting demand.

By combining these techniques, Cluster can generate highly accurate demand forecasts, even in the face of complex and volatile market conditions.

Reorder Point and Safety Stock Optimization

Once the demand forecasts are in place, Cluster’s algorithms determine the optimal reorder points and safety stock levels for each product. This optimization process takes into account factors such as service level targets, lead times, and supplier reliability.

The reorder point represents the inventory level at which a new order should be placed, considering the lead time needed for replenishment. Safety stock is a buffer stock kept on hand to account for demand variability and potential supply disruptions.

Cluster’s algorithms continuously adjust reorder points and safety stock levels based on changing demand patterns, helping businesses maintain the desired service levels while minimizing carrying costs.

Dynamic Inventory Policies

One of the key advantages of Cluster’s predictive algorithms is their ability to adapt to changing conditions. Traditional inventory management often relies on static, fixed policies that may lead to overstock or stockouts when demand patterns shift. In contrast, Cluster’s algorithms continuously monitor data and update inventory policies in real-time.

This dynamic approach ensures that businesses remain agile and responsive to market changes. For example, if a sudden surge in demand is detected, Cluster’s algorithms can trigger an automatic adjustment of reorder points to prevent stockouts. Conversely, during periods of low demand, the algorithms can reduce inventory levels to avoid overstock.

Vendor Collaboration and Supplier Performance

Cluster’s predictive algorithms go beyond just optimizing internal inventory. They also facilitate vendor collaboration and supplier performance monitoring. By sharing demand forecasts and order recommendations with suppliers, businesses can establish a more streamlined and efficient supply chain.

Suppliers can better align their production and delivery schedules with actual demand, reducing lead times and minimizing the need for excessive safety stock. This collaborative approach helps in cost reduction and inventory optimization across the entire supply chain.

Overcoming Challenges

While the potential benefits of AI-driven inventory management are substantial, there are challenges to overcome. These include data quality and availability, algorithm training, and organizational readiness. Businesses must ensure that they have access to high-quality historical data, allocate resources for algorithm training, and foster a culture of data-driven decision-making.

Additionally, AI-powered inventory management solutions like Cluster’s require ongoing monitoring and fine-tuning to ensure that the algorithms remain effective in dynamic markets.


AI is reshaping the landscape of inventory management, and Cluster’s predictive algorithms are at the forefront of this transformation. By accurately forecasting demand, optimizing stock levels, and facilitating supplier collaboration, businesses can boost sales, reduce costs, and enhance customer satisfaction.

As we move forward, it’s clear that AI will continue to play a pivotal role in helping businesses navigate the complexities of inventory management. Those that embrace this technology and adapt to the changing dynamics of their markets will be better positioned to thrive in a competitive business environment.

Cluster’s predictive algorithms are just one example of how AI is revolutionizing inventory management. As businesses continue to explore the possibilities of AI, we can expect to see even more innovative solutions and strategies emerge, all aimed at achieving the ultimate goal of optimizing stock levels for increased sales and reduced costs. Book a demo now.

The Ultimate Guide to GTIN Lookup: Revolutionize Your Product Identification Process

The Ultimate Guide to GTIN Lookup: Revolutionize Your Product Identification Process

In the realm of commerce, effective product identification is crucial. Whether you’re a manufacturer, retailer, or consumer, accurate and efficient product identification streamlines processes, enhances transparency, and ensures consumer trust. One of the most powerful tools in this domain is the Global Trade Item Number (GTIN) system. This comprehensive guide delves deep into the world of GTIN lookup, offering insights into its significance, functionality, applications, and how it can revolutionize your product identification process.

Understanding GTIN: The Backbone of Product Identification

GTIN stands for Global Trade Item Number. It is a unique identifier assigned to products to facilitate their identification and tracking throughout the global supply chain. GTINs are crucial for inventory management, sales tracking, and product authentication. They serve as a standardized method for uniquely identifying trade items, enabling seamless communication and data exchange among various stakeholders, including manufacturers, retailers, and consumers.

The GTIN system was developed by GS1, a global non-profit organization that sets standards for various aspects of supply chain management and commerce. GTINs are assigned to products at the time of manufacturing or packaging and are typically encoded into barcodes for easy scanning and processing.

GTINs play a pivotal role in various aspects of commerce, including supply chain management, retail operations, and consumer confidence. They enable businesses to track products from manufacturing to retail shelves, facilitate accurate inventory management, and empower consumers to make informed purchasing decisions. In essence, GTINs serve as the backbone of product identification in the modern global marketplace.

Types of GTINs

There are several types of GTINs, each serving a specific purpose:

  • GTIN-12: Used primarily in North America, GTIN-12 is a 12-digit barcode, commonly known as UPC (Universal Product Code).
  • GTIN-13: Also known as EAN-13 (European Article Number), this 13-digit barcode is widely used internationally for retail products.
  • GTIN-14: Also called ITF-14 (Interleaved 2 of 5), GTIN-14 is used for cartons and pallets, providing a way to identify multiple units of a product.
  • GTIN-8 and GTIN-12: These are shorter versions of GTINs used for smaller packaging or where space is limited.

The Importance of GTIN

The importance of GTIN (Global Trade Item Number) in the realm of commerce cannot be overstated. GTINs serve as a standardized method for uniquely identifying trade items, enabling seamless communication and data exchange among various stakeholders, including manufacturers, retailers, and consumers. Here are some key aspects highlighting the significance of GTINs:

1. Supply Chain Management:

GTINs play a crucial role in supply chain management by facilitating the tracking and tracing of products from manufacturer to end consumer. They serve as unique identifiers that enable businesses to monitor the movement of goods, optimize inventory levels, and streamline logistics operations. By associating GTINs with product information, such as batch numbers and expiry dates, companies can ensure product safety and compliance with regulatory requirements.

2. Retail Operations:

In the retail sector, GTINs are essential for efficient inventory management, accurate pricing, and seamless checkout processes. Retailers use GTINs to maintain product catalogs, track stock levels, and reconcile sales transactions. By scanning GTIN-encoded barcodes at checkout, retailers can automate the process of identifying and pricing products, reducing errors and enhancing customer satisfaction.

3. Product Authentication:

GTINs serve as a means of verifying the authenticity of products, especially in industries prone to counterfeiting or parallel importation. By cross-referencing GTINs with manufacturer databases or third-party authentication services, consumers can validate the legitimacy of products and make informed purchasing decisions. This enhances consumer trust and confidence in the products they buy, ultimately safeguarding brand reputation and revenue streams for manufacturers.

4. Regulatory Compliance:

Many industries are subject to regulatory requirements mandating the use of GTINs for product identification and tracking. Compliance with these standards, such as those set forth by GS1, ensures consistency and interoperability across supply chains. GTINs enable businesses to meet regulatory obligations related to product labeling, serialization, and recall management, thereby mitigating risks associated with non-compliance and regulatory penalties.

5. Consumer Confidence:

GTINs contribute to consumer confidence by providing transparency and traceability throughout the product lifecycle. Consumers can use GTINs to access detailed product information, including ingredients, nutritional values, and manufacturing origins. This empowers consumers to make informed choices aligned with their preferences, dietary restrictions, or ethical considerations. Moreover, GTINs enable consumers to track the provenance of products, fostering trust in brands that prioritize transparency and accountability.

6. Global Compatibility:

One of the key advantages of GTINs is their global compatibility and interoperability. GTINs follow international standards established by organizations like GS1, ensuring consistency and uniformity across different regions and markets. This allows businesses to seamlessly exchange product information with trading partners worldwide, irrespective of language or regulatory differences. As a result, GTINs facilitate cross-border trade, market expansion, and harmonization of business processes on a global scale.

Benefits of GTIN Lookup

Adopting GTIN lookup offers numerous advantages for businesses and consumers alike, revolutionizing product identification processes and enhancing overall efficiency and transparency. Let’s delve into the key benefits:

  • Enhanced Efficiency and Accuracy: GTIN lookup automates product identification processes, reducing the reliance on manual data entry and minimizing errors associated with human input. By querying centralized databases, businesses can retrieve accurate and up-to-date product information swiftly, improving operational efficiency and data accuracy.
  • Streamlined Operations: GTIN lookup streamlines various business operations, including inventory management, order processing, and supply chain logistics. With real-time access to comprehensive product information, businesses can make informed decisions, optimize inventory levels, and streamline order fulfillment processes, resulting in cost savings and improved customer satisfaction.
  • Improved Product Visibility: GTIN lookup enhances product visibility across the supply chain, enabling stakeholders to track the movement of products from manufacturing facilities to distribution centers and retail outlets. By leveraging GTINs and associated product data, businesses can gain greater visibility into inventory levels, shipment status, and product availability, enabling proactive management and timely replenishment.
  • Enhanced Consumer Confidence: GTIN lookup empowers consumers to make informed purchasing decisions by providing access to accurate and detailed product information. With the ability to verify product authenticity, trace product origins, and access relevant product attributes such as ingredients, specifications, and allergens, consumers can shop with confidence, fostering trust and loyalty towards brands and retailers.
  • Facilitated Regulatory Compliance: GTIN lookup facilitates compliance with regulatory requirements and industry standards, such as GS1 standards for product identification and labeling. By ensuring the accuracy and consistency of product information, businesses can mitigate the risk of non-compliance, regulatory fines, and reputational damage, while also supporting efforts to enhance consumer safety and transparency.
  • Seamless Integration with Systems and Processes: GTIN lookup systems can be seamlessly integrated with existing enterprise systems, including ERP (Enterprise Resource Planning), POS (Point of Sale), and e-commerce platforms. This integration enables businesses to leverage GTIN data across multiple touchpoints, ensuring consistency and synchronization of product information throughout the organization.
  • Global Compatibility and Interoperability: GTINs follow international standards set by organizations like GS1, making them universally recognized and interoperable across different regions and markets. This global compatibility enables seamless communication and data exchange among supply chain partners, regardless of geographical location or industry sector, fostering collaboration and efficiency in global trade.
  • Cost Savings and Resource Optimization: By automating product identification processes and centralizing product data, GTIN lookup helps businesses optimize resources, reduce operational costs, and minimize the risk of inventory discrepancies and stockouts. With improved inventory visibility and demand forecasting capabilities, businesses can better allocate resources, minimize excess inventory, and maximize profitability.

Implementing GTIN Lookup Systems

Implementing GTIN lookup systems involves several key considerations and steps to ensure their successful integration into existing workflows. Here’s a more detailed exploration:

1. Data Infrastructure:

Establishing a robust data infrastructure is fundamental to the effective implementation of GTIN lookup systems. This infrastructure should be capable of storing vast amounts of product information securely and efficiently. Key components of the data infrastructure include:

  • Database Management: Choose appropriate database management systems capable of handling structured and unstructured data efficiently.
  • Data Integration: Integrate GTIN lookup systems with existing data sources, such as ERP (Enterprise Resource Planning) systems, product databases, and external data feeds.
  • Data Quality Management: Implement data quality measures to ensure the accuracy, completeness, and consistency of product information stored in the database.

2. Integration with Existing Systems:

Seamless integration with existing systems is essential to maximize the utility of GTIN lookup systems and minimize disruption to business processes. Consider the following integration aspects:

  • ERP Integration: Integrate GTIN lookup functionality with ERP systems to ensure smooth data exchange between inventory management, sales, and procurement modules.
  • Point of Sale (POS) Integration: Incorporate GTIN lookup capabilities into POS systems to enable real-time product identification and pricing at checkout.
  • E-commerce Platform Integration: Integrate GTIN lookup with e-commerce platforms to populate product catalogs, provide accurate product descriptions, and streamline online transactions.
  • APIs and Web Services: Develop APIs (Application Programming Interfaces) and web services to facilitate seamless communication between GTIN lookup systems and external applications or third-party services.

3. User Interface Design:

User-friendly interfaces are critical for ensuring ease of use and accessibility of GTIN lookup systems for different stakeholders, including employees, customers, and partners. Considerations for UI design include:

  • Intuitive Navigation: Design interfaces that are easy to navigate, with intuitive search functionalities for querying GTINs and retrieving product information.
  • Responsive Design: Ensure compatibility with various devices and screen sizes, including desktops, laptops, tablets, and smartphones.
  • Customization Options: Provide users with customization options, such as filters and preferences, to tailor the GTIN lookup experience to their specific needs and preferences.

4. Data Security:

Data security is paramount when implementing GTIN lookup systems, especially considering the sensitive nature of product information and the potential impact of data breaches. Key security measures to consider include:

  • Access Control: Implement role-based access control mechanisms to restrict access to sensitive product information based on user roles and permissions.
  • Encryption: Use encryption techniques to secure data transmission and storage, protecting against unauthorized access and interception.
  • Audit Trails: Maintain comprehensive audit trails to track user activities and changes to product information, enabling accountability and traceability.
  • Compliance with Regulations: Ensure compliance with data protection regulations, industry standards, and best practices to mitigate the risk of data breaches and regulatory penalties.

By addressing these considerations and implementing GTIN lookup systems effectively, businesses can harness the power of standardized product identification to streamline operations, enhance efficiency, and drive value across the supply chain.

Future Trends and Innovations

The future of GTIN lookup holds promising developments and innovations:

  • Blockchain Integration: Integrating blockchain technology can enhance the security, transparency, and traceability of GTIN lookup systems, enabling immutable product tracking and authentication.
  • AI and Machine Learning: Leveraging AI and machine learning algorithms can improve the accuracy and efficiency of GTIN lookup processes, enabling predictive analytics and personalized product recommendations.
  • IoT Integration: Integrating GTIN lookup with Internet of Things (IoT) devices can enable real-time tracking and monitoring of products throughout the supply chain, enhancing visibility and control.
  • Standardization and Collaboration: Continued efforts towards standardization and collaboration among stakeholders, including manufacturers, retailers, and regulatory bodies, are essential for advancing the capabilities and interoperability of GTIN lookup systems.


GTIN lookup represents a cornerstone in modern product identification and tracking systems. By harnessing the power of GTINs and implementing robust lookup systems, businesses can streamline operations, enhance transparency, and foster consumer trust. As technology continues to evolve and new innovations emerge, the potential for GTIN lookup to revolutionize product identification processes remains vast. Embracing this transformative technology is not just a strategic choice but a necessity for staying competitive in today’s dynamic marketplace.

In conclusion, GTIN lookup isn’t just a tool; it’s a catalyst for innovation and efficiency in the world of commerce. Embrace it, leverage its capabilities, and unlock new possibilities for your business. Book a demo now.

Unlocking Insights into Consumer Behavior: An In-depth Guide to Consumer Panels

Unlocking Insights into Consumer Behavior: An In-depth Guide to Consumer Panels

In today’s fast-paced and ever-evolving business landscape, understanding consumer behavior is not just advantageous—it’s essential for success. Consumer panels serve as a vital conduit, offering businesses invaluable insights into the minds and behaviors of their target audience. In this extensive guide, we will delve deep into the world of consumer panels, exploring their intricacies, benefits, challenges, and best practices for utilization.

What are Consumer Panels?

Consumer panels are curated groups of individuals who voluntarily participate in ongoing market research activities. These panels are meticulously selected to represent diverse demographics, ensuring that the insights gleaned are reflective of the broader consumer population. Panelists engage in various activities, such as surveys, interviews, focus groups, and product testing, providing invaluable feedback that aids businesses in understanding consumer preferences, opinions, and purchasing behaviors.

How Consumer Panels Work:

The methodology behind consumer panel data collection is twofold, encompassing both attitudinal and transactional dimensions. Participants, through their survey responses and shopping receipts, contribute to a rich data pool. Surveys capture the qualitative essence of consumer sentiment—how shoppers perceive their experiences and what drives their shopping behaviors. Receipts, on the other hand, provide a quantitative measure, tracking changes in consumer spending patterns over time. This dual approach allows for a comprehensive analysis of consumer behavior.

Why Consumer Panels Are Indispensable:

Consumer panels offer a real-time lens into the ever-evolving consumer psyche, enabling brands to adapt swiftly to market changes. They play a crucial role in understanding not just the quantitative aspect of sales declines or spikes, but also the qualitative shifts in consumer attitudes and behaviors. Through detailed analysis of shopping habits, demographic changes, and brand preferences, consumer panels empower brands with the knowledge to tailor their strategies effectively.

Benefits of Consumer Panels:

Consumer panels offer numerous benefits to businesses seeking deeper insights into consumer behavior:

Accurate and Timely Data

Consumer panels provide access to real-time feedback from a representative sample of consumers, enabling businesses to make informed decisions quickly and adapt to changing market trends.

Longitudinal Analysis

By tracking the opinions and behaviors of panelists over time, consumer panels facilitate longitudinal analysis, allowing businesses to identify patterns, trends, and shifts in consumer preferences.

Targeted Insights

Consumer panels enable businesses to segment their target market based on demographics, psychographics, or other relevant criteria. This segmentation allows for targeted insights into specific consumer groups, helping businesses tailor their offerings to meet individual needs effectively.

Product Testing and Development

Consumer panels serve as an ideal platform for testing new products, concepts, or marketing strategies before they are launched to the broader market. By soliciting feedback from panelists, businesses can identify potential issues, refine their offerings, and optimize their approach to meet consumer expectations.

Competitive Advantage

By leveraging the insights gleaned from consumer panels, businesses can gain a competitive edge in the marketplace. By staying attuned to consumer preferences, market trends, and competitor activities, businesses can position themselves more effectively and capitalize on emerging opportunities.

Challenges of Consumer Panels:

Despite their numerous benefits, consumer panels also present certain challenges that businesses must address:

Recruitment and Retention

Recruiting and retaining panelists can be a daunting task, particularly in saturated markets where consumers may be inundated with survey requests. Businesses must employ strategies to attract and retain panelists, such as offering attractive incentives, fostering a sense of community, and maintaining transparent communication.

Sample Bias

Consumer panels may not always accurately reflect the broader population, leading to sample bias and potentially skewed results. To mitigate this risk, businesses must ensure that their panel composition is diverse and representative of the target market, incorporating a mix of demographics, geographic locations, and other relevant factors.

Panel Fatigue

Over time, panelists may experience fatigue or disengagement, leading to decreased participation rates and diminished data quality. To combat panel fatigue, businesses must prioritize participant experience, streamline the research process, and provide ongoing support and incentives to keep panelists engaged.


Maintaining a consumer panel can be a costly endeavor, requiring investments in recruitment, technology, incentives, and administrative resources. Businesses must carefully weigh the costs and benefits of consumer panels, ensuring that the insights gained justify the associated expenses and resource allocations.

Best Practices for Utilizing Consumer Panels:

To maximize the effectiveness of consumer panels and overcome the challenges they present, businesses should adhere to the following best practices:

Clearly Define Objectives

Before launching a consumer panel, businesses must clearly define their research objectives and the specific insights they hope to gain. By establishing clear goals and expectations upfront, businesses can ensure that their panel activities are focused and purposeful.

Recruit Diverse Panelists

Diversity is key to the success of consumer panels, as it ensures that the insights gathered are representative of the target market. Businesses should actively recruit panelists from a variety of demographic backgrounds, geographic locations, and consumer segments to ensure a comprehensive and inclusive perspective.

Incentivize Participation

Incentives play a crucial role in motivating panelists to participate actively and provide honest feedback. Businesses should offer meaningful rewards and recognition to panelists in exchange for their time and input, ensuring that participation is both rewarding and enjoyable.

Utilize a Variety of Research Methods

To capture a holistic view of consumer behavior, businesses should employ a mix of research methods within their consumer panels. Surveys, interviews, focus groups, and product testing each offer unique insights into consumer preferences, attitudes, and behaviors, enriching the overall research findings.

Communicate Results and Take Action

Finally, businesses must communicate the findings from their consumer panels effectively and take action based on the insights gained. By sharing results with relevant stakeholders and integrating consumer feedback into decision-making processes, businesses can drive meaningful improvements in their products, services, and overall customer experience.

Consumer Panels vs. POS Data:

While Point of Sale (POS) data provides a snapshot of sales trends and product popularity, it lacks the depth of understanding that consumer panels offer. By integrating POS data with the rich, human-centric insights from consumer panels, brands gain a holistic view of the market dynamics, encompassing not just the ‘what’ but also the ‘who’ and ‘why’ of consumer behavior.


In the competitive landscape of modern marketing, the brands that succeed are those that understand their consumers at a granular level. Consumer panels provide a window into the consumer mindset, offering detailed and actionable insights that go beyond mere transactional data. By leveraging the comprehensive insights provided by tools like Cluster, brands can navigate the complexities of consumer behavior with confidence, crafting strategies that resonate with consumers and drive success in the marketplace. Book a demo now.

A Comprehensive Guide to Best Practices for Seller Onboarding

Best Practices for Seller Onboarding

In the ever-evolving landscape of e-commerce, online marketplaces have become robust platforms connecting sellers with a vast, global customer base. The process of onboarding sellers onto these marketplaces is not merely a routine procedure; it is a critical juncture that determines the success and sustainability of the partnership. This blog post aims to provide an in-depth exploration of the intricacies of marketplace seller onboarding, covering key components, best practices, and offering a comprehensive summary to empower both novices and seasoned sellers.

The Significance of Seller Onboarding

Seller onboarding serves as the gateway to a successful and mutually beneficial relationship between marketplace platforms and sellers. This intricate process encompasses a series of steps and interactions through which sellers register, set up their profiles, and list their products or services on the platform. A robust onboarding process is essential for streamlining operations, ensuring compliance, and fostering a positive seller experience.

Key Components of a Successful Onboarding Process

1. Registration and Verification

A smooth and user-friendly registration process is fundamental to successful onboarding. Sellers should be guided through a simple and intuitive registration form, requiring essential information such as business details, tax identification, and banking information. The verification process, including identity and business verification, helps build trust and compliance.

2. Comprehensive Seller Profiles

Encourage sellers to create detailed and comprehensive profiles. This involves providing information about their business, a compelling brand story, high-quality images, and any certifications or awards. A well-curated profile not only builds credibility but also helps customers make informed decisions.

3. Product Listing Optimization

Guide sellers in optimizing their product listings for maximum visibility and conversion. This involves providing clear product titles, detailed descriptions, high-resolution images, and accurate pricing. Ensuring that sellers understand the importance of adhering to platform-specific guidelines is crucial for maintaining a consistent and professional marketplace.

4. Training and Support

Offer comprehensive training resources and support to sellers. This may include webinars, documentation, and one-on-one assistance. An educated seller is better equipped to navigate the marketplace platform, understand its policies, and optimize their operations.

5. Compliance and Legal Considerations

Emphasize the importance of legal and regulatory compliance. Sellers should be informed about tax obligations, intellectual property rights, and any other legal considerations specific to the marketplace. A transparent and compliant seller base contributes to the overall trustworthiness of the platform.

6. Performance Metrics and Expectations

Clearly communicate performance metrics and expectations. Outline key performance indicators (KPIs) such as order fulfillment times, customer satisfaction ratings, and adherence to marketplace policies. Regularly monitoring and communicating these metrics ensures sellers are aware of their performance and can take necessary corrective actions.

Best Practices for Marketplace Seller Onboarding

1. Streamlined Onboarding Processes

Simplify the onboarding journey with user-friendly interfaces and straightforward processes. Reduce the number of steps required for registration and verification, and provide clear instructions at each stage. A streamlined onboarding process minimizes friction and accelerates time to market for sellers.

2. Personalized Onboarding Experiences

Recognize that different sellers may have unique needs and experiences. Implement personalized onboarding experiences based on the type of products, business size, and industry. Tailored onboarding ensures that sellers receive the most relevant information and support, leading to a more positive onboarding experience.

3. Proactive Communication

Establish clear channels of communication between the marketplace platform and sellers. Proactively communicate updates, policy changes, and important announcements. Regular communication builds trust and ensures sellers are well-informed, reducing the likelihood of misunderstandings or compliance issues.

4. Interactive Training Modules

Develop interactive and engaging training modules to educate sellers about the platform’s features, policies, and best practices. Utilize multimedia content, quizzes, and real-world examples to enhance the learning experience. Interactive training modules make onboarding more engaging and effective.

5. Continuous Improvement

Regularly review and refine the onboarding process based on feedback and performance data. Gather insights from both sellers and internal stakeholders to identify areas for improvement. A commitment to continuous improvement ensures that the onboarding process remains responsive to the evolving needs of sellers and the marketplace.

6. Automated Onboarding Workflows

Implement automated workflows to expedite routine tasks in the onboarding process. Utilize technology to automate document verification, product listing approvals, and other repetitive tasks. Automated onboarding workflows enhance efficiency, reduce manual errors, and accelerate the onboarding timeline.

7. Multichannel Onboarding Support

Offer multichannel support to sellers during onboarding. This may include chat support, email assistance, and dedicated onboarding specialists. A comprehensive support system ensures that sellers can access assistance in their preferred format, fostering a positive onboarding experience.

The Ever-Changing Landscape of E-commerce

In conclusion, mastering the art of marketplace seller onboarding is pivotal for creating a thriving and competitive e-commerce ecosystem. By understanding the key components of a successful onboarding process and implementing best practices, marketplace platforms can empower sellers to navigate the platform effectively, optimize their listings, and contribute to the overall success of the marketplace.

Key takeaways include the importance of streamlined processes, personalized experiences, proactive communication, interactive training, continuous improvement, and automated workflows. By prioritizing these elements, marketplace platforms can build a robust onboarding foundation that not only attracts new sellers but also fosters long-term partnerships and success within the marketplace ecosystem.

The dynamic nature of e-commerce demands a forward-thinking approach to seller onboarding, ensuring adaptability and responsiveness to emerging trends and challenges. In navigating this ever-changing landscape, both marketplace platforms and sellers can truly optimize their potential and contribute to the evolution of online commerce. The continuous evolution of technology, consumer behavior, and market dynamics necessitates a proactive stance, urging marketplace stakeholders to stay vigilant and innovative in their approach to seller onboarding.

As the e-commerce landscape continues to evolve, a commitment to excellence in seller onboarding remains a cornerstone for sustained growth and competitiveness in the marketplace industry. The dynamic nature of e-commerce demands a forward-thinking approach to seller onboarding, ensuring adaptability and responsiveness to emerging trends and challenges. In navigating this ever-changing landscape, both marketplace platforms and sellers can truly optimize their potential and contribute to the evolution of online commerce.

With Cluster, marketplaces can offer complete and automatic product listings to create a frictionless onboarding experience. Book a Meeting.

Revolutionizing Retail: How POS Data Unlocks Consumer Behavior Insights

Revolutionizing Retail: How POS Data Unlocks Consumer Behavior Insights

In the ever-evolving and highly competitive landscape of retail, where consumer expectations continually evolve, businesses are on a perpetual quest for innovative ways to understand and connect with their customers. Amid this dynamic environment, one of the most potent tools that has emerged as a game-changer is Point of Sale (POS) data. As technological advancements redefine the retail space, the traditional cash register has metamorphosed into a powerhouse of information, providing retailers with an invaluable resource for decoding consumer behavior. In this comprehensive exploration, we’ll delve into the multifaceted ways in which POS data is revolutionizing the retail industry, unlocking deep and actionable insights into consumer behavior.

The Power of Point of Sale Data

1. Real-time Analytics

The advent of sophisticated POS systems has bestowed retailers with an unprecedented capability — the ability to access real-time data. This transformative feature empowers businesses to make informed decisions on the fly. Dynamic responsiveness enables retailers to adjust inventory levels swiftly, optimize pricing strategies in real-time to align with rapidly evolving market trends, and launch targeted promotions at the opportune moment. Real-time analytics, therefore, not only facilitate a deeper understanding of consumer behavior but also empower retailers to navigate the challenges of a dynamic market landscape with agility and precision.

2. Personalized Shopping Experience

Understanding the unique preferences of individual customers is not merely a strategic advantage; it’s a necessity in the modern retail landscape. POS data serves as a guiding compass, providing retailers with the insights needed to navigate the vast terrain of consumer behavior successfully. By meticulously studying this data, retailers can gain profound insights into individual customer preferences, shopping habits, and brand interactions. Armed with this knowledge, businesses can craft personalized shopping experiences, from offering tailor-made product recommendations to orchestrating finely tuned marketing campaigns. The result is a more engaging and satisfying shopping journey, fostering not just customer loyalty but advocacy.

3. Inventory Management

Efficient inventory management is a linchpin of successful retail operations, and POS data proves to be an indispensable asset in this regard. By providing real-time visibility into product movements, purchase patterns, and demand fluctuations, POS data helps retailers optimize stock levels, minimize instances of overstock or stockouts, and enhance overall supply chain efficiency. The granular insights provided by POS data not only improve customer satisfaction by ensuring product availability but also contribute to maximizing profitability by preventing unnecessary carrying costs and streamlining the supply chain.

4. Optimizing Marketing Strategies

In the hyper-competitive realm of retail, understanding what products are selling well and when is not just advantageous; it’s a strategic imperative. POS data emerges as a guiding light in this context, enabling retailers to identify peak shopping times, target specific customer segments with precision, and craft promotions that resonate with their audience. This data-driven approach to marketing not only enhances customer loyalty but also translates into higher conversion rates, bolstering the bottom line and ensuring a more effective allocation of marketing resources.

5. Fraud Detection and Prevention

As retail transactions transition into the digital realm, the risk of fraudulent activities looms large. POS data emerges as a shield against such threats, providing retailers with the means to detect irregular patterns, track suspicious transactions, and implement security measures. Safeguarding both customer information and the integrity of the business, POS data is an essential ally in the ongoing battle against cyber threats. The investment in robust fraud detection and prevention mechanisms, fueled by insights from POS data, becomes crucial in maintaining trust in the digital retail ecosystem.

6. Predictive Analytics

The marriage of machine learning and predictive analytics takes the power of POS data to the next level. By harnessing these advanced technologies, retailers can move beyond reactive measures and proactively anticipate future trends and consumer behavior patterns. This forward-looking approach allows businesses not only to stay ahead of the competition but also to adapt their strategies seamlessly to meet evolving market demands. Predictive analytics powered by POS data become the strategic compass, guiding retailers through the complexities of a future that is increasingly shaped by data-driven insights.

Challenges and Considerations

While the benefits of leveraging POS data are undeniable, retailers must navigate a landscape fraught with challenges. Data security and privacy concerns loom large, necessitating the implementation of robust cybersecurity measures. Additionally, the need for advanced analytics capabilities calls for ongoing investments in technology and training. Striking a delicate balance between harnessing the power of POS data and addressing these challenges is essential for sustained success.


In conclusion, the revolutionizing impact of POS data on the retail industry cannot be overstated. The ability to gain real-time insights into consumer behavior empowers retailers to make data-driven decisions, enhance customer experiences, and stay ahead in an increasingly competitive market. As technology continues to advance, the synergy between retail and data analytics will play a pivotal role in shaping the future of commerce, creating a win-win scenario for both businesses and consumers. Embracing the transformative potential of POS data is not just a strategic choice; it’s an imperative for retailers looking to thrive in the retail landscape of tomorrow. The strategic integration of POS data is not merely a trend; it’s the cornerstone of a customer-centric, data-driven retail future. With each transaction, POS data becomes not just a record but a roadmap to sustainable growth and lasting customer relationships. The only constant in eCommerce is change. Marketplaces and online brands need a window into now – not weeks ago. Only real-time data at your fingertips is the key to keeping up. Book a demo now to discover how Cluster can help you.

Who Needs Market Price Benchmarking?

Who Needs Market Price Benchmarking?

Before we discuss WHO needs market price benchmarking, let’s first address WHY it is so pivotal. No retail business, whether online or in-store, is an island. In order to gain the traction to succeed, it is crucial to understand where your products’ prices stand in relationship to your competitors’. 

Market price benchmarking provides invaluable insight into several key issues: Where do your prices fall – are they above or below the average market price? What are your customers looking for and what kind of experience do they undergo in your shop? What makes your direct and indirect competitors’ offering appealing? Where can you fill in gaps that your competitors are missing?

Now that we understand why price benchmarking is vital, let’s see who can best profit from using this type of analysis:

Price Benchmarking for Online Enterprises

Online enterprises must constantly gauge the competition in order to gain an edge and boost sales. This process sounds easier than it actually is. Product prices are constantly fluctuating. New products are introduced to your inventory and other products are removed. Special sales are offered on competitive items. If you handle a large volume of products, keeping up with changing prices across the web is a formidable task. 

While this type of task may have been handled manually in the past, businesses can now use dynamic AI-based marketing analysis platforms to gain dynamic insights into product prices across the web in real time. Online retailers can instantly add or withdraw products, or make special offers on certain items, thereby outperforming the competition and attracting customers. 

Price Benchmarking for Brands

The main objective of most brands is to build a name and reputation for themselves. In order to do so, they need to offer a memorable and seamless customer experience that makes them stand out. Some brands operate their own websites, while others join a marketplace sales model. 

Market price benchmarking provides insights into direct and indirect competitors, i.e, companies that sell identical or very similar products to a brand. After carefully analyzing your target audience, make your brand conspicuous by launching special offers to certain buyers on products they have purchased in the past. Use market price benchmarking to personalize your offerings and create a lasting connection with your brand. 

Price Benchmarking for Marketplaces

Many marketplace owners use the commission model to claim fees from the businesses they work with. The fee may depend on whether the provider distributes products only through the marketplace or through other channels as well. Marketplaces do not want to price themselves out of the market, so in exchange for a sales spot, they should either offer lower fees or greater value to enterprises. Marketplaces also need to consider the different types of providers they host and if fees should be identical for all. 

Market price benchmarking provides clear insight into all of these dilemmas: Actionable data analysis enables marketplaces to compare prices across the board, gauge the competition’s offerings, and offer top value to providers. Through price benchmarking, marketplaces can create a sustainable business model with affordable fees and mutually acceptable profit margins.

The Ultimate Winner – The Customer 

Whether you are an enterprise, a brand or a marketplace, your primary goal is to engage new and veteran customers, and generate loyalty. Market price benchmarking can be combined with online catalog optimization to significantly increase traffic and streamline customer experiences. 

Interested in learning more about how market price benchmarking can work for you? Book a demo.

How to Use a Barcode Lookup System to Find Products Quickly and Easily

How to Use a Barcode Lookup System to Find Products Quickly and Easily

Inventory management is a critical component of any business operation, and barcoding has emerged as a vital tool in streamlining the process. Barcoding helps businesses to accurately track and manage their inventory, reducing errors and improving overall efficiency. If you are struggling to keep track of your assets, barcode inventory management can be a game-changer. Learn how to lookup a barcode and return product data in a simple way.

What is Barcoding?

Barcoding is the process of encoding information in a visual pattern of lines, bars, and spaces, which can be read by a barcode scanner. The barcode scanner converts the visual pattern into digital information, which can be used for a variety of purposes, including inventory management.

Barcodes typically contain information such as product numbers, serial numbers, and batch numbers, which can be used to track inventory, reduce errors, and improve efficiency.

What is Barcode Inventory Management?

Barcode inventory management is a system that uses barcode labels to track and manage inventory items. Each barcode contains unique information about the item, such as its product code, serial number, or location. Barcode scanners are used to read the information, which is then processed and stored in a database. This allows for accurate and efficient tracking of inventory, from receiving to shipping.

How to Use Barcodes

Barcodes are used in a wide range of industries, from retail to manufacturing. The most common way to use barcodes is to scan them at the point of sale. This allows retailers to quickly and accurately track sales and inventory. Barcodes are also used in warehouses and other large-scale operations to track items and shipments.

Barcodes can also be used to identify people, such as in employee or visitor tracking systems. In this context, barcodes can be used to quickly check people in and out of an area, as well as to track their movements throughout the facility.

In addition to scanning barcodes, businesses can also use barcode printers to create custom barcodes. These printers can be used to create barcodes for a variety of purposes, such as tracking products, tracking shipments and identifying people.

Benefits of Barcode Inventory Management

Implementing a barcode lookup system for your business can provide a range of benefits, including:

1. Increased Efficiency

Barcoding enables businesses to automate the process of inventory management, reducing the need for manual data entry and reducing the likelihood of errors. This can save time and increase efficiency, allowing your business to focus on more important tasks, which leads to faster fulfillment and better customer service.

2. Improved Accuracy

Barcode product lookup reduces the likelihood of errors in inventory management, such as incorrect data entry, and misplaced items, eliminates the need for manual data entry or incorrect quantities. This can help to improve accuracy and reduce the risk of stockouts or overstocking. With barcode scanners, you can ensure that the right item is picked and shipped every time, reducing the risk of mistakes and rework.

3. Real-time Data

Barcoding enables businesses to track inventory in real-time, providing up-to-date information on inventory levels, locations, and movements, just by using the function “item barcode lookup”. This can help businesses to make more informed decisions and respond quickly to changes in demand or supply.

4. Better visibility

With real-time tracking and reporting, you can gain insights into your inventory levels, demand, and usage patterns. This can help you make informed decisions about purchasing, stocking, and pricing.

5. Cost savings

By reducing errors and improving efficiency, you can save time and money on labor, storage, and logistics.

How to Implement Barcode Inventory Management

Implementing a barcode inventory management system requires careful planning and execution. Here are some steps to follow:

  1. Define your requirements: Identify your inventory needs and goals, such as item tracking, batch control, or expiration dates. Choose the right barcode symbology for your items and environment, such as Code 39, Code 128, or QR codes.
  2. Select your hardware and software: Choose a barcode scanner that suits your scanning frequency, distance, and connectivity requirements. Select a software system that integrates with your existing inventory management, accounting, or e-commerce systems.
  3. Create your barcode labels: Generate unique barcode labels for each item, with the necessary information and format. Test and validate your labels to ensure readability and durability.
  4. Train your staff: Provide training and support to your staff on how to use the barcode system correctly, including scanning, labeling, and data entry. Make sure that they understand the benefits and the importance of accuracy.
  5. Monitor and improve: Regularly monitor your inventory data and performance metrics, such as cycle counts, accuracy rates, and fill rates. Use this data to identify areas for improvement and to adjust your system as needed.

Why perform a barcode lookup?

Product packaging may not always provide sufficient information to meet your needs. It may fail to disclose crucial details, such as the product’s origin, manufacturer, durability, efficacy, and market price. Thankfully, item lookup by barcode provides a one-stop solution to this issue. By entering a product’s barcode, you can access an extensive global database with information on millions of products sold worldwide. This includes detailed descriptions, manufacturer information, and even customer reviews and photographs. Additionally, we provide you with a list of online stores that carry the exact item, so you can easily compare prices and avail discounts and special deals.

Main Barcode Types 

There are four main types of barcodes that are commonly used in the business world: UPC (Universal Product Code), EAN (European Article Number), Code 39 and Code 128. Each of these barcodes has a different purpose and is used in different contexts.

UPC codes are the most common barcodes and they are used to identify products in stores and online. They are made up of a 12-digit number that contains information about the product, such as the manufacturer, product type and size. UPC codes are most commonly used in retail stores and are scanned at the point of sale.

EAN codes are similar to UPC codes, but they are intended for use in international markets. They are made up of a 13-digit number that contains information about the product and manufacturer. EAN codes are most commonly used in Europe and other international markets.

Code 39 and Code 128 are two different types of barcodes used for tracking and inventory control. Code 39 is the most common type of barcode and it is used for tracking items in warehouses and other large-scale operations. Code 128 is a more advanced type of barcode and it can store larger amounts of data, including product information, serial numbers and tracking information.

How Cluster Can Help?

In today’s fiercely competitive marketplace, it is crucial to have your products easily identifiable to potential customers. Without accurate product identification through barcodes, the chances of your products being discovered by shoppers are significantly reduced. This can have a detrimental effect on your search engine optimization efforts, making it less likely for your products to appear in natural search results on Google.

To overcome this challenge, Cluster has developed two unique service models – full-service and self-service – to help marketplaces tackle the problem of inaccurate barcodes. With these services, Cluster can ensure that all your products have the necessary barcodes to help them stand out in search results and improve your chances of being discovered by potential customers. Book a Demo!

How to Increase Sales With Data-driven Decisions

How to Increase Sales With Data-driven Decisions

Today’s eCommerce landscape is highly competitive. With more and more businesses competing to capture a larger share of the market, it is important to understand the best ways to increase sales. One of the most effective methods for doing so is to make data-driven decisions. The use of data-driven decisions is becoming increasingly important in the modern eCommerce world. 

Businesses are using data to make more informed decisions, increase customer engagement, and drive more sales. Data-driven decisions can help businesses understand customer behavior, target new customers, and optimize the customer journey. In this article, we will discuss how businesses can use data-driven decisions to increase eCommerce sales. We will discuss the importance of data-driven decisions and how businesses can use this information to make better decisions and improve their online presence.

In the world of online business, having a deep understanding of your customers and their behavior is crucial in maximizing your sales. This is where ecommerce data analytics comes in. By utilizing vast amounts of data generated from your website and other sources, you can gain valuable insights into your customers and make data-driven decisions to improve your ecommerce strategy.

What is Data-Driven Decision-Making?

Data-driven decision-making is an approach to making decisions that relies on the analysis of data from multiple sources. This data can include customer demographics, purchase history, website traffic, website interactions, and more. It is a way of using data to make decisions that are informed by the evidence, rather than assumptions or intuition.

Data-driven decisions help businesses to make better decisions that are based on evidence rather than guesswork. They can also help to identify key trends, understand customer behavior, and optimize marketing campaigns. This can be especially beneficial for eCommerce businesses, as they need to make decisions that are informed by customer preferences and the changing market.

The Importance of Data-Driven Decisions

Data-driven decisions are becoming increasingly important for eCommerce businesses. Data-driven decisions help businesses make better decisions by allowing them to understand customer behavior, target new customers, and optimize the customer journey. By utilizing data-driven decisions, businesses are able to gain valuable insights into customer behavior, which can help them make more informed decisions. Additionally, data-driven decisions help businesses understand the customer journey, enabling them to optimize the customer experience and maximize sales.

Data-driven decisions also provide businesses with the ability to target new customers. By understanding customer behavior and preferences, businesses are able to target potential customers with personalized offers and messages. This helps businesses increase their reach and attract new customers. Furthermore, data-driven decisions allow businesses to gain insights into customer preferences and buying habits, enabling them to better tailor their products and services to meet customer needs.

Using Data-Driven Decisions to Increase eCommerce Sales

Data-driven decisions can be a powerful tool for increasing eCommerce sales. By understanding customer behavior and preferences, businesses can optimize their online presence and increase sales. Here are a few ways businesses can use data-driven decisions to increase eCommerce sales:

Understanding Your Customers

One of the most important aspects of e-Commerce data analytics is understanding your customers. By tracking their behavior on your website, you can learn about their preferences, buying habits, and pain points. This information can then be used to optimize your website and improve the customer experience, leading to increased conversions and sales.


Data-driven decisions enable businesses to segment customers based on their behavior and preferences. Segmenting customers helps businesses understand customer needs and target potential customers with personalized offers and messages. Additionally, segmenting customers allows businesses to better understand customer behavior and optimize their online presence to meet customer needs.

Personalize Messaging

Data-driven decisions can help businesses personalize their messaging to meet customer needs. By understanding customer behavior and preferences, businesses are able to create targeted messages that are tailored to customer needs. Additionally, businesses can use data-driven decisions to create dynamic content that is tailored to each customer. This helps businesses increase engagement and drive more sales.

Optimize Product Pages

Data-driven decisions can help businesses optimize product pages to meet customer needs and increase sales. By understanding customer behavior and preferences, businesses are able to create product pages that are tailored to customer needs. Additionally, businesses can use data-driven decisions to understand customer reviews and feedback, enabling them to improve the customer experience and increase sales.


Data-driven decisions are also useful for eCommerce businesses when it comes to pricing. By leveraging data, businesses can optimize their pricing strategies to maximize profits. For example, businesses can use data to identify the best price points for their products and services, as well as identify the most effective promotions and discounts. Additionally, data-driven decisions can help businesses create dynamic pricing strategies that are tailored to their customers’ needs.


Data-driven decisions are particularly useful for eCommerce businesses when it comes to marketing. By leveraging data, businesses can identify customer preferences and target their marketing efforts more effectively. Additionally, data-driven decisions can help businesses create more effective marketing campaigns that are tailored to their customers’ needs. By leveraging data, businesses can identify the best channels to reach their customers and optimize their campaigns for maximum effectiveness.

Data-driven decisions can also help businesses create better customer segmentation strategies. By segmenting customers, businesses can create more personalized marketing messages and campaigns that are tailored to their customers’ needs. Additionally, data-driven decisions can help businesses identify new customers and target them more effectively.

Test and Measure Results

Data-driven decisions can help businesses test and measure the effectiveness of their strategies. By using data-driven decisions, businesses are able to track the results of their strategies and make adjustments as needed. This helps businesses understand customer behavior and optimize their strategies to maximize sales.

Key Metrics to Track

To gain the most valuable insights from your ecommerce data, it is essential to track the right metrics. Some key metrics to track include:

  • Website traffic and sources
  • Conversion rates
  • Average order value
  • Customer lifetime value
  • Cart abandonment rate

Utilizing Customer Data

Once you have a deep understanding of your customers and the metrics that matter most to your business, you can start to utilize this data to make informed decisions. For example, you may use this data to:

  • Personalize the customer experience by showing them products and content that align with their interests
  • Optimize your website’s layout and navigation to improve the customer journey and increase conversions
  • Offer targeted promotions and discounts to specific customer segments
  • Improve your product offerings by identifying popular and profitable products

Visualizing Data for Better Understanding

Visualizing data allows businesses to make sense of large amounts of data quickly and easily. It also makes it easier to see trends and correlations between data points. Visualizing data can help businesses identify areas of opportunity, such as new markets, products, or services. It can also help them identify areas of weakness, such as customer service issues or inefficient processes.

Data visualization tools such as charts, graphs, and heat maps can help businesses explore and understand their data in more detail. They can also be used to communicate data insights to teams and stakeholders in an easy-to-understand manner. Dashboards are a great way to present data in an organized and digestible way, allowing businesses to monitor performance and take action when necessary.

How Cluster Can Help

Cluster tracks pricing and promotions across sales channels to present high-demand and relevant items, help understand if a product is in high demand given its category and see how or why your share is shifting. Book a demo now.

5 Ways Power Sellers Can Make Or Break Your eCommerce Marketplace

Ways How Power Sellers Can Make Or Break Your eCommerce Marketplace

eCommerce sales account for nearly $5 trillion in revenue today. Regardless of what industry you specialize in, it’s clear that this is the landscape of business that we all need to capitalize on. 

When building your own eCommerce marketplace, it lives and dies by your ability to attract the best sellers. These top performers, known as power sellers, are essential to the growth and success of your platform. 

Keep reading to learn more about the benefits of improving the marketplace seller and buyer experience by encouraging power sellers. 

1. Quality Sellers Bring More Shoppers

If you don’t have sellers, you don’t have shoppers. A marketplace power seller has the most volume and a vast inventory of products that people can choose between. 

Not only does this attract new buyers, but customers will begin shopping exclusively with these sellers, offering them repeat business. These marketplace power sellers bring you the most revenue when you collect your fees. 

Seller intelligence is a solution that can help identify power sellers providing you with the contact information that you need to build a rapport. This relationship can help you grow their conversions and improve your market share. 

2. You’ll Increase Brand Awareness and Trust

When you have power sellers, they legitimize your marketplace on a larger level and build trust with consumers. 

It typically takes at least 5 impressions for buyers to make a decision to purchase. Your marketplace vendors have a vested interest in getting more attention to their personal stores, which ultimately brings more awareness to your platform. 

This is why encouraging power sellers ranks highly among the most important eCommerce tips you can follow. Buyers are more hesitant to shop with vendors that only have a few confirmed sales or reviews. Having more trusted sellers will give you a larger inflow of traffic and revenue for the long haul. 

These sellers serve as your foundation, which you can build on the more you attract these power sellers. 

3. Shoppers Will Have a Better Experience

Power sellers are full-timers with their online stores that are constantly making improvements. The customer wins most because these improvements reward them with a better shopping experience as a whole. 

Power sellers also deal with greater sales volume, are more responsive to customers, offer more payment options, and tend to ship orders faster. They often run full-time businesses offline, such as a brick-and-mortar retail store that sells similar products. 

Because of this, these professionals are more likely to stay up-to-date with new eCommerce ideas and trends to consistently accommodate their customer base. They often run blogs and post videos so that their customers are informed. 

You’ll build shopper intelligence and attract your ideal customers when you’re always investing in improving their experience. 

4. Your Platform Will Attract Different Segments of Business

Power sellers will consistently bring you more eCommerce leads. This is one of the best things to learn when figuring out how to attract sellers to your marketplace. 

These power sellers will network with each other and always find new and different ways to improve what they do best. For instance, a power seller that is successfully selling products to consumers might choose to take the private label approach or look into things like dropshipping. 

This ultimately expands the reach of your outlet and the type of service that you provide to consumers. When your shoppers have more options for the types of products that they can get on your platform, it’s a net positive for everyone involved.  

5. Power Sellers Provide Constant Marketing

You can also count on power sellers to continuously market themselves and their brands. They have a vested interest in building their brand awareness, which will also raise more awareness to your platform. 

When you have a relationship with these power sellers, you can use eCommerce marketplace data to study the demographics of their customers and how they get their conversions. This can help you with ad placements and figuring out which customers you’d most likely to target. 

Having data at your disposal is best when you’re trying to figure out where to find eCommerce business leads because your goals will be more accurate and measurable. 

You’ll be able to scale your platform to achieve the type of growth that you expect, and can collaborate with your power sellers on ideas. 

For example, with Seller Intelligence, you’ll have the benefit of:

  • Taxonomy mapping
  • Analytics and price benchmarking
  • Access to seller store analytical tools
  • Product matching for more accurate categories
  • Real-time data to help get more sales and traction from seller channels
  • Product data enhancement
  • Catalog enhancement tools

It’s best to work deliberately with power sellers so that you can get on the same page with your marketing goals and steer them in the same direction. 

The Ultimate Marketplace Seller Experience

The marketplace seller experience that you create means everything when you’re trying to grow your platform. Power sellers are your bread and butter, and will help you get the results that you’re looking for. 

If you’re intent to get sellers to your eCommerce marketplace website, you need a helping hand. At Cluster, we have a team of professionals that are skilled and equipped to make all of your goals a reality. 

With Seller Intelligence by Cluster, you’ll have the data needed to put it all together.  

To book a meeting with us, use our contact form or send us an email at

Seller Intelligence: Target the Right Sellers for Your Marketplace

Seller Intelligence Target the Right Sellers for Your Marketplace

On December 8, 2021, during a live webinar, we dove into the most popular ways our team works with major marketplaces, starting with the importance of catalog integrity as the foundation of any marketplace business, leading into insights around demand and product analysis, and diving into finding the right product assortment. (Read the transcript below and watch the accompanying video.) 

The next key to rounding out marketplace success is making sure that you’ve got the most productive, A+ sellers working with you on listing the right products. So let’s focus on some considerations to think about when you’re recruiting power sellers to your marketplace.


Some of this may seem obvious, but I think it’s worth talking about because having quality sellers is critical to your success. And when we’re considering sellers, I kind of broke it down into four key elements that you want to think about. 

Characteristics of an A+ Seller

Four Characteristics of A+ Sellers: What to Look For

First off, look at seller ratings. Amazon has given us a track record for sellers. There’s a couple of metrics that they provide that do a pretty good job in scoring the sellers. One is the seller rating and the second is actually the buyer’s feedback. 


And so I’m going to elaborate on each one of those. First of all, seller ratings: What the heck is it? You might have seen that everybody seems to have a rating of 99 or above. Well, that’s because it’s not based on a 100-point scale. What actually is occurring is that fractions of a 10th of a percent matter in that seller rating.


So if you look at that seller ratings, you’re going to want to try to isolate and find sellers that have a rating of 99.8 or greater, and contrasting with that, you could eliminate sellers with a 99.5 rating. They can be considered horrible. And it may really seem like splitting hairs here, but the reason is that, again, you want to look at that decimal point in comparing those sellers because it’s that fraction of a 10th of a percent that matters.


The way that Amazon is calculating this is that the feedback ratings are based off of the stars left in reviews. And so they kind of look at all five or four stars and consider those positive feedback and everything below four is considered neutral or negative feedback. And the calculation is basically they’re dividing the sum of the positive ratings by the sum of all the remaining ratings. And again, that’s why we’re talking about how small differences in percentages make a big difference.


So in summary, you’re going to want to look for a 99.8 or greater seller rating. However, you also want to kind of dive into the buyer feedback and look at the negative ratings or the negative feedback that was recorded. Amazon has previously advised that best sellers average 0% negative feedback. Does anybody ever get 0% negative feedback? Not realistically.


So what the industry is kind of pinned on and identified, is that anything between zero and 2% negative feedback is considered great, anything greater than 5% could be a cause for concern and you might want to look at some other metrics around those sellers. So combining those two, 99.8 rating or better with less than 5% negative ratings is what you’re looking for. The second piece to consider is a seller’s portfolio size. The A+ sellers tend to have larger portfolios.


In fact, over 70% of million-dollar sellers have over 20 items in their catalog. You’re not going to want a seller with one or two items. They’re typically testing out whether or not they even want to get into eCommerce. You want to try to find sellers who are making this their business and are actively pursuing it.


One-third of million-dollar sellers, in fact, have over 250 items and they’re changing their mix regularly to make sure that they are relevant and have the right assortment to be able to meet market demand. So while you’re evaluating a seller, make sure they’re committed and active in their business indicated by a large number of items and a changing mix over time. These are the sellers that are also actively managing their portfolios and continuing to bring new products and new excitement to your marketplace.


Third, you’re going to want sellers who have fulfillment flexibility. This means trying to find sellers that are not FBA. These sellers have proven that they can deal with complexities of inventory management on their own and have the flexibility to pivot and deliver to their customers while having to deal with Amazon’s ever changing requirements.


So you don’t want to have them locked in and needing to send all of their inventory to Amazon to meet their requirements. Lastly, there are a couple of sales metrics and KPIs that you’re going to also want to consider. You’re going to want to find established sellers who have been in business for more than six months.


That’s because if they’ve made it to that six month mark, they’ve learned what works and what doesn’t work. They actively work their portfolios with social media, SEO, price monitoring, etc., in order to be a successful marketplace. And last, you should look for sellers with positive sales trends and a significant share of the Buy Box. 

Finding Quality Sellers are Critical to Success

For example, we recently worked with a marketplace that was interested in adding paintball supplies to its portfolio. We did a seller analysis and what we found is that a large percentage of the market was supplied and serviced mainly by two sellers (over 50% of that marketplace). So if I’m trying to find the right seller, I’m going to look at those two first. But let’s dig down and take a closer look at those two sellers and kind of compare and see which one is going to be the best fit for the marketplace.

The first seller has a market share of 25% (the highest market share). It is selling over $330,000 in GMV, but it is actually trending down. They’re an FBA seller and they’ve been in business for about eight months. The second seller has a slightly lower category share and a lower GMV, but it is not an FBA seller and has been in business for over 18 months. 


When you look at their different ratings, the second seller has much stronger positive ratings both recently and over the lifetime that it has been in business.


So when comparing two sellers and trying to recruit them to my marketplace, looking at the metrics, the sales, and the ratings makes it pretty clear that I would want to try to recruit the second seller rather than the first seller. 


To summarize, there are four key elements to consider when comparing sellers on the marketplace: seller rating, portfolio size, fulfillment flexibility, and key KPIs like sales metrics. After you’ve established catalog integritypromoted the most relevant products with the most informed, competitive pricing – and learned what might be missing from your mix of products that can accelerate growth, finding the right sellers are crucial to success.