Jessica Howard, Author at Cluster

Ways How Power Sellers Can Make Or Break Your eCommerce Marketplace

eCommerce sales account for nearly $5 trillion in revenue today. Regardless of what industry you specialize in, it’s clear that this is the landscape of business that we all need to capitalize on.

When building your own eCommerce marketplace, it lives and dies by your ability to attract the best sellers. These top performers, known as power sellers, are essential to the growth and success of your platform.

Keep reading to learn more about the benefits of improving the marketplace seller and buyer experience by encouraging power sellers.

1. Quality Sellers Bring More Shoppers

If you don’t have sellers, you don’t have shoppers. A marketplace power seller has the most volume and a vast inventory of products that people can choose between.

Not only does this attract new buyers, but customers will begin shopping exclusively with these sellers, offering them repeat business. These marketplace power sellers bring you the most revenue when you collect your fees.

Seller intelligence is a solution that can help identify power sellers providing you with the contact information that you need to build a rapport. This relationship can help you grow their conversions and improve your market share.

2. You’ll Increase Brand Awareness and Trust

When you have power sellers, they legitimize your marketplace on a larger level and build trust with consumers.

It typically takes at least 5 impressions for buyers to make a decision to purchase. Your marketplace vendors have a vested interest in getting more attention to their personal stores, which ultimately brings more awareness to your platform.

This is why encouraging power sellers ranks highly among the most important eCommerce tips you can follow. Buyers are more hesitant to shop with vendors that only have a few confirmed sales or reviews. Having more trusted sellers will give you a larger inflow of traffic and revenue for the long haul.

These sellers serve as your foundation, which you can build on the more you attract these power sellers.

3. Shoppers Will Have a Better Experience

Power sellers are full-timers with their online stores that are constantly making improvements. The customer wins most because these improvements reward them with a better shopping experience as a whole.

Power sellers also deal with greater sales volume, are more responsive to customers, offer more payment options, and tend to ship orders faster. They often run full-time businesses offline, such as a brick-and-mortar retail store that sells similar products.

Because of this, these professionals are more likely to stay up-to-date with new eCommerce ideas and trends to consistently accommodate their customer base. They often run blogs and post videos so that their customers are informed.

You’ll build shopper intelligence and attract your ideal customers when you’re always investing in improving their experience.

4. Your Platform Will Attract Different Segments of Business

Power sellers will consistently bring you more eCommerce leads. This is one of the best things to learn when figuring out how to attract sellers to your marketplace.

These power sellers will network with each other and always find new and different ways to improve what they do best. For instance, a power seller that is successfully selling products to consumers might choose to take the private label approach or look into things like dropshipping.

This ultimately expands the reach of your outlet and the type of service that you provide to consumers. When your shoppers have more options for the types of products that they can get on your platform, it’s a net positive for everyone involved.

5. Power Sellers Provide Constant Marketing

You can also count on power sellers to continuously market themselves and their brands. They have a vested interest in building their brand awareness, which will also raise more awareness to your platform.

When you have a relationship with these power sellers, you can use eCommerce marketplace data to study the demographics of their customers and how they get their conversions. This can help you with ad placements and figuring out which customers you’d most likely to target.

Having data at your disposal is best when you’re trying to figure out where to find eCommerce business leads because your goals will be more accurate and measurable.

You’ll be able to scale your platform to achieve the type of growth that you expect, and can collaborate with your power sellers on ideas.

For example, with Seller Intelligence, you’ll have the benefit of:

Taxonomy mapping
Analytics and price benchmarking
Access to seller store analytical tools
Product matching for more accurate categories
Real-time data to help get more sales and traction from seller channels
Product data enhancement
Catalog enhancement tools

It’s best to work deliberately with power sellers so that you can get on the same page with your marketing goals and steer them in the same direction.

The Ultimate Marketplace Seller Experience

The marketplace seller experience that you create means everything when you’re trying to grow your platform. Power sellers are your bread and butter, and will help you get the results that you’re looking for.

If you’re intent to get sellers to your eCommerce marketplace website, you need a helping hand. At Cluster, we have a team of professionals that are skilled and equipped to make all of your goals a reality.

With Seller Intelligence by Cluster, you’ll have the data needed to put it all together.

To book a meeting with us, use our contact form or send us an email at info@datacluster.com.

The eCommerce market is expected to surpass $52 trillion by 2027. That’s nearly 4 times as large as its 2021 value.

More customers mean more competitors. While eBay and then Amazon long dominated the eCommerce scene, the pandemic created a shift. With more time spent at home, consumers had more time to shop around.

Because of that, smaller eCommerce sites have more opportunities to make their mark. How can an online marketplace stand out amongst the growing competition?

The first step is retaining customers. The number one way to do that is product page enhancements.

That’s right, it’s not all about SEO! There’s no point ranking highly on a search engine if customers abandon or don’t even fill their carts. For long-lasting success, your product pages have to convert browsers through to purchase.

Then your site traffic and search engine rankings will organically increase. And your product pages will be optimized enough to sustain your success.

Here’s our guide to specific product page enhancements every marketplace should be making and why.

Improve Loading Speeds

As basic as it sounds, loading speeds can make or break organic traffic generation. If your site or your product images take a few moments to load, it can put users off completely. In fact, 53% of people expect a web page to load within 3 seconds.

If it loads too slowly, the same survey found that nearly half of customers will be dissatisfied. And if they click away from your site that quickly, it hurts your traffic substantially.

Buyers want a swift, painless experience. Don’t give them time to second-guess their purchase or your professionalism!

Accurate Product Information

The best product page enhancements are all about product information. Product data enhancement is the key to winning more site traffic. Attention to detail at this stage is the number one way to push customers through to purchase.

eCommerce product data includes written information, as well as images and other details. We’ve broken down how to improve each area.

Product Descriptions

Product data is everything. Potential buyers want to know every detail about your products. Data-driven product catalog management should be central to your strategy.

That goes beyond dimensions and delivery dates. An eCommerce product description should be as thorough as seeing it in person.

In a brick-and-mortar store, shoppers can pick up the product. They can feel its weight, gauge its size, and read more information on the package.

eCommerce marketplaces can combat these challenges by providing just as much information.

If any product information is missing, consumers won’t have the confidence to buy. Or they may return the product.

For online purchases, the average return rate is a staggering 20%. The problem is not just lost revenue, it’s a loss of confidence in your marketplace.

If your product descriptions do not accurately represent the product, they won’t just return it – they won’t come back. That is less site traffic from repeat customers, which leads to less organic traffic generation.

Clearly, an accurate product description is key to repeat customers, which drives organic traffic.

Accurate product data also helps your product get identified by search engines. Besides a clear description, search engines respond well to these details:

Global trade item numbers
Manufacturer part numbers
Brand names
Stock keeping unit numbers

Consistently structured product data is also helpful for both search engines and consumers. On every product page, data should appear in the same order and in the same places, so people know where to look.

This is especially important if several stocked products are relatively similar. Their differences and unique identifiers should be clear enough that customers and search engines can distinguish between them.

High-Quality Images

Good images are just as important to consumers as good data. Bad images, or worse, none at all, reflect badly on your business. If you can’t provide several high-quality images from a variety of angles, buyers jump to questioning your authenticity.

Your goal should be to provide enough images that users feel they’ve seen the product in person. That will give them the confidence to buy and come back in the future.

Visible Product Reviews

Reviews add to your site’s verifiability. In fact, nearly 90% of customers surveyed said that they read reviews before purchasing a product online. The same survey found that even more than 90% of people trust reviews as much as recommendations from people they know.

Make sure it’s easy to leave a review so that previous buyers do so.

Include an image option with reviews so that buyers can upload images alongside them. These candid review images add to buyer confidence even more than professional ones.

Buyers are also interested in your responses to reviews. If any customer leaves a negative review with a complaint, you may want to respond to save face.

According to the survey mentioned earlier, these business responses are read by and are important to nearly 60% of customers. Make sure you represent your business well and respond in the most considerate way possible.

Product Page Enhancements for Your Online Marketplace

Putting these enhancement tips into practice will win you more traffic. But working with us gets that number even higher.

Our solutions for marketplaces go beyond product data enhancements. They win more traffic by fixing attribution, removing duplicates, forecasting demand, ensuring accurate taxonomy, and creating an optimal shopper experience.

Don’t struggle through manually improving product pages in-house. Instead, let us go through your marketplace with a fine-toothed comb and find every optimization opportunity.

Book a demo with us today to learn how.

5 Ways Power Sellers Can Make Or Break Your eCommerce Marketplace