White paper
The Complete Guideto Marketplace Success
How marketplaces maximize eCommerce data to get it right
It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. That being said, the success and growth of these online shops doesn’t show signs of slowing down. Consider this:
- 43% of consumers said their online shopping now happens on marketplaces
- 79% of marketplace shoppers are Millennials – the biggest cohort buying from marketplaces
- 92% of U.S. consumers expect to shop on marketplaces at the same rate or more in the coming year