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eCommerce Holiday Shopping Trends - Black Friday 2022 Edition - By Cluster datacluster.com

eCommerce Holiday Shopping Trends: 2022 Black Friday Edition

Despite a difficult economic climate, consumer spending looks promising this holiday season.

According to Mastercard SpendingPulse, this year, US retail sales on Black Friday rose 12% year-over-year (YoY) excluding automotive. In the meantime, in-store sales grew 12% from the previous year and retail eCommerce sales grew 14%.

However, there is a discrepancy across data providers. For example, Adobe’s Holiday Shopping Report featured lower numbers with retail eCommerce sales rising 2.3% YoY to $9.1 billion, following a 2.9% YoY increase in retail eCommerce sales on Thanksgiving day to $5.3 billion.

But what exactly drives people to shop more on Black Friday?

Factors That Impacted the Growth of eCommerce Sales On Black Friday

There were a number of factors that contributed to the increase in online sales last Black Friday.

First of all, big discounts influenced consumers to spend. Per Adobe, Black Friday discounts for apparel reached 13.8%, electronics 23.4%, and toys 31.8%, across all retailers.

Secondly, the rise of mobile shopping has made it easier than ever to make purchases online – in the comfort of your own home or even on a lunch break. Shoppers can browse and buy products from their phones while they’re on the go. According to Adobe’s Holiday Shopping Report, 44.4% of online purchases this holiday season were made on mobile devices.

More than that, Buy Now Pay Later (BNPL) services have seen explosive growth in recent years. For instance, BNPL orders rose 78% the week of November 19 compared with the previous week, while BNPL revenue grew 81% over the same period. Furthermore, according to Statista, the value of BNPL transactions is set to reach $214 billion in 2022.

All of these factors had a significant impact on the growth of online spending this holiday season. The question is – what were people actually buying online this Black Friday? 

Read on to discover the best-selling items on Amazon, eBay, and Walmart.com in 2022.

Best-Selling Items in 2022: Black Friday Edition

Thanks to the fact that Cluster is tracking over 80% of eCommerce business (and growing!), we have completed our own research aiming to identify the most sold items on Amazon, eBay, and Walmart.com based on their GMV during the Black Friday sales in 2022. 

The research focused on the following product categories:

  • TVs
  • Kitchen Appliances
  • Home Security Systems
  • Power Tools
  • Toys

Check out the top sellers for all of the aforementioned product categories below!

Most Sold TVs in 2022: Black Friday Edition

Best Selling TVs - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

TVs remain one of the most popular items to buy on Black Friday, even though the average US household owns 7.3 screens with 93% of respondents claiming at least one TV, according to ReportLinker.

One of the reasons people are often looking to upgrade their TVs is that technology has drastically improved in recent years. Moreover, people’s needs have changed. More and more people are now looking for a TV that offers a smart TV experience.

Also, TV is a big-ticket item that is typically deeply discounted on Black Friday, making it a great time to buy. Across all retailers, Black Friday discounts for TVs in 2022 peaked at 13%, as per Adobe’s report.

And finally, they are a great gift idea for the holiday season.

According to a recent Consumer Technology Association survey that was held prior to the holidays, 38% of shoppers said they were likely to buy a TV during Thanksgiving week, including Cyber Monday.

Cluster has compiled the list of the most sold TVs on Amazon, eBay, and Walmart.com during Black Friday this year. Check them out below!

 

Most Sold TVs on Amazon in 2022: Black Friday Edition

In 2022, Amazon buyers were more interested in larger screens during the Black Friday sales. Thus, 5 out of the top 10 best-selling TVs on Amazon during this period were 65 inches or larger, while the most popular brands were LG and SAMSUNG.

Here are the top 5 best-sellers:
  1. LG 65-Inch Class OLED evo C2 Series Alexa built-in 4K Smart TV, 120Hz Refresh Rate, AI-Powered 4K, Dolby Vision IQ and Dolby Atmos, WiSA Ready, Cloud Gaming (OLED65C2PUA, 2022)
  2. SAMSUNG 55-Inch Class QLED 4K LS03B Series The Frame Quantum HDR, Art Mode, Anti-Reflection Matte Display Screen, Slim Fit Wall Mount Included, Smart TV with Alexa Built-In (QN55LS03BAFXZA,2022 Model)
  3. LG B2 Series 65-Inch Class OLED Smart TV OLED65B2PUA, 2022 – AI-Powered 4K TV, Alexa Built-in
  4. LG C1 Series 65-Inch Class OLED Smart TV OLED65C1PUB, 2021 – 4K TV, Alexa Built-in
  5. Amazon Fire TV 75″ Omni Series 4K UHD smart TV with Dolby Vision, hands-free with Alexa
 

Most Sold TVs on eBay in 2022: Black Friday Edition

eBay is one of the most popular eCommerce marketplaces in the world and one of its main advantages is that it allows you to find deals on both new and used items for TVs. In fact, TV is one of the most popular product categories sold on eBay.

In 2022, eBay buyers were mainly focusing on smart TV options with 48 out of 50 TVs purchased being smart. Of these, SAMSUNG led the game by capturing 50% of the sales, while SONY was a runner-up with 26% of sales. 

Here are the top 5 best-selling TVs on eBay during the Black Friday sales in 2022:

  1. LG C1 Series 65-Inch Class OLED Smart TV OLED65C1PUB, 2021 – 4K TV, Alexa Built-in
  2. LG OLED65C1PUB 65 Inch 4K Smart OLED TV with AI ThinQ Bundle with Premium 4 YR CPS Enhanced Protection Pack
  3. SAMSUNG 65-Inch Class Crystal 4K UHD AU8000 Series HDR, 3 HDMI Ports, Motion Xcelerator, Tap View, PC on TV, Q Symphony, Smart TV with Alexa Built-In (UN65AU8000FXZA, 2021 Model)
  4. Sony OLED 65 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation ® 5 XR65A80K- 2022 Model
  5. SAMSUNG 75-Inch Class Neo QLED 8K QN900B Series Mini LED Quantum HDR 64x, Infinity Screen, Dolby Atmos, Object Tracking Sound Pro, Smart TV, Bluetooth with Alexa Built-In (QN75QN900BFXZA, 2022 Model)
Best Selling TV Brands on eBay - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

Most Sold TVs on Walmart.com in 2022: Black Friday Edition

The preferences of Walmart’s online shoppers are similar to the ones of Amazon buyers this holiday season. Thus, 4 out of 5 best-selling TVs on these platforms were the same products.

These were the top 5 best-selling TVs on Walmart.com during the Black Friday sales in 2022:

  1. LG 65-Inch Class OLED evo C2 Series Alexa built-in 4K Smart TV, 120Hz Refresh Rate, AI-Powered 4K, Dolby Vision IQ and Dolby Atmos, WiSA Ready, Cloud Gaming (OLED65C2PUA, 2022)
  2. SAMSUNG 55-Inch Class QLED 4K LS03B Series The Frame Quantum HDR, Art Mode, Anti-Reflection Matte Display Screen, Slim Fit Wall Mount Included, Smart TV with Alexa Built-In (QN55LS03BAFXZA,2022 Model)
  3. LG C1 Series 65-Inch Class OLED Smart TV OLED65C1PUB, 2021 – 4K TV, Alexa Built-in
  4. LG B2 Series 65-Inch Class OLED Smart TV OLED65B2PUA, 2022 – AI-Powered 4K TV, Alexa Built-in
  5. Sony 65 Inch 4K Ultra HD TV X90K Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation ® 5 XR65X90K- 2022 Model
 

Best-Selling Kitchen Appliances in 2022: Black Friday Edition

Best Selling Kitchen Appliances - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

If you have ever been looking to buy a more expensive kitchen appliance, you probably know that Black Friday is the perfect time to make a purchase. This is because many retailers and eRetailers offer significant discounts on a wide range of products, including higher-end fridges, ovens, and dishwashers. 

This year was not an exception. Dive in to find out which kitchen appliances online shoppers purchased on Amazon, eBay, and Walmart.com during Black Friday sales this year. 

Best-Selling Kitchen Appliances on Amazon in 2022: Black Friday Edition

Amazon remains one of the most popular destinations for purchasing kitchen appliances in 2022. The most sold items during Black Friday sales were electric can openers, air fryers, kitchen systems, knife sets, and blenders. The most popular brands were Kitchen Mama with 4 products and Ninja with 3 products in the top 20 best sellers.

Here are Amazon’s top 5 most-sold kitchen appliances this holiday season:
  1. Wusthof Classic Ikon Creme 16 Piece Knife Set with Acacia Block
  2. Frigidaire 4-Piece Stainless Steel Package, FFSS2625TS 36″ Side-by-Side Refrigerator, FFGF3054TS 30″ Gas Range, FFID2426TS 24″ Fully Integrated Dishwasher, FFMV1645TS 30″ Over-the-Range Microwave
  3. ICECO VL90 ProD Portable Refrigerator, Multi-directional Lid, Dual USB & DC 12/24V, AC 110-240V, 90L DUAL Zone Steel Compact Refrigerator Powered by SECOP, 0℉ to 50℉, Home & Car Use [Upgrade, 95 Quarts]
  4. SodaStream Terra Sparkling Water Maker Bundle (White), with CO2, DWS Bottles, and Bubly Drops Flavors
  5. Ninja AF101 Air Fryer that Crisps, Roasts, Reheats, & Dehydrates, for Quick, Easy Meals, 4 Quart Capacity, & High Gloss Finish, Black/Grey

Best-Selling Kitchen Appliances on eBay in 2022: Black Friday Edition

In 2022, 6 out of 10 best-selling kitchen appliances sold on eBay over the Black Friday sales period belonged to the “open box” category, which means that the items are in excellent condition, however, may be missing the original packaging or protective wrapping. 

20% of the best sellers in the kitchen appliances category were air fryers, while the most popular brands included Kitchen Mama, Kalorik, and DASH. 

Here are the top 5 best-selling kitchen appliances on eBay during the Black Friday sales in 2022:
  1. Kalorik Air Fryer Toaster Oven, MAXX® AFO 47797 SS 16 Quart, 9-in-1 Toaster Oven Air Fryer Combo – Roaster, Toaster, Baking, Broiler, Grill, Dehydrator, 21 Smart presets, 5 Accessories, Cookbook, 500°F Easy to Use, 1750W, Stainless Steel
  2. Ninja AF101 Air Fryer that Crisps, Roasts, Reheats, & Dehydrates, for Quick, Easy Meals, 4 Quart Capacity, & High Gloss Finish, Black/Grey
  3. SodaStream Terra Sparkling Water Maker Bundle (White), with CO2, DWS Bottles, and Bubly Drops Flavors
  4. Magic Bullet Blender, Small, Silver, 11 Piece Set
  5. Instant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart 

Best-Selling Kitchen Appliances on Walmart.com in 2022: Black Friday Edition

Many online shoppers pick Walmart.com to buy kitchen appliances because it is convenient, offers competitive prices, and a wide selection of products. The site also offers free shipping on orders over $35, and customers can often find digital coupons and other discounts to help them save money. Black Friday is not an exception too.

Out of the top 10 best-selling kitchen appliances sold on Walmart.com during Black Friday sales in 2022, electric can openers made up 30% of products, with air fryers making up 20%.

Best Selling Kitchen Appliances on Walmart.com by Type - Black Friday 2022 - datacluster.com

Of these, Kitchen Mama, DASH, Ninja, and Zulay Kitchen were the most popular brands.

The top 5 best-selling kitchen appliances on Walmart.com during the Black Friday sales in 2022 are:
  1. Ninja AF101 Air Fryer that Crisps, Roasts, Reheats, & Dehydrates, for Quick, Easy Meals, 4 Quart Capacity, & High Gloss Finish, Black/Grey
  2. Instant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
  3. CHEFMAN Multifunctional Digital Air Fryer+ Rotisserie, Dehydrator, Convection Oven, 17 Touch Screen Presets Fry, Roast, Dehydrate, Bake, XL 10L Family Size, Auto Shutoff, Large Easy-View Window, Black
  4. Cuisinart CCO-50N Deluxe Electric Can Opener, White
  5. Magic Bullet Blender, Small, Silver, 11 Piece Set
 

Most Sold Home Security Systems in 2022: Black Friday Edition

Best Selling Home Security Systems - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

Staying secure in our homes is now more vital than ever as, despite much of the world slowing down, we can’t assume criminals and burglars, in particular, have stopped their unlawful activities. 

According to the Smart Home Security Global Market Report by The Business Research Company, 88% of all burglaries are residential and there is a 300% chance of theft in homes without security systems. Therefore, now more than ever, it is of utmost importance to take the necessary steps to ensure our homes are both safe and guarded.

However, even though home security systems are becoming increasingly popular, unfortunately, they can be quite expensive, which is why Black Friday is the perfect time to get a great deal. From the basic set-up to high-end systems with advanced features, you can find the perfect system to fit your needs and budget. Many sellers also offer special bundles and packages that include additional features, such as cameras and motion sensors, at a discounted price.

Dive in to find out which home security systems were the most popular among Amazon, eBay, and Walmart.com shoppers during Black Friday this year. 

Most Sold Home Security Systems on Amazon in 2022: Black Friday Edition

Amazon has a wide selection of top-rated home security systems. Hence, it was one of the top destinations for home security shoppers this Black Friday.

The most popular brands were Ring with 4 products and SimpliSafe with 3 products in the top 20 best sellers. The average product price amounted to $120.86. 

Here are Amazon’s top 10 best-selling home security systems this holiday season:
  1. ZOSI H.265+ Full 1080p Home Security Camera System
  2. GMK Security Cameras Wireless Outdoor, 1080P Color Night Vision AI Motion Detection 2-Way Talk Battery Powered
  3. SimpliSafe 8 Piece Wireless Home Security System 
  4. SimpliSafe 12 Piece Wireless Home Security System w/HD Camera
  5. Solar Security Camera Wireless Outdoor, Pan & Tilt 2K Security Camera, Spotlight & Siren Color Night Vision 2-Way Talk AI Motion Detection IP65 Waterproof SD/Cloud WiFi PTZ Cam for Home Security
  6. SimpliSafe 9 Piece Wireless Home Security System w/HD Camera
  7. Wyze Cam v3 with Color Night Vision, 2-Pack
  8. Night Owl 8 Channel Bluetooth Video Home Security Camera System with (8) Wired 1080p HD Indoor/Outdoor Spotlight Cameras with Audio and 1TB Hard Drive
  9. Blink Outdoor 3rd Gen + Floodlight 
  10. Ring Video Doorbell – 1080p HD video
 

Most Sold Home Security Systems on eBay in 2022: Black Friday Edition

Home security systems on eBay are some of the most popular items on the marketplace. With the increasing number of burglaries and other crimes, more and more people are turning to eBay to find reliable and affordable home security systems. 

This Black Friday was not an exception. The majority of eBay shoppers picked home security products by Ring and Blink Home Security.

Best Selling Home Security Brands on eBay - Black Friday 2022 - datacluster.com

Interestingly, 2 out of 10 home security top-sellers on eBay belonged to the “open box” category, which means that the items were new or in excellent condition, however, may have been missing the original packaging or protective wrapping. However, due to the fact that these items were not claiming a new condition, the price on them was on average 10% lower than their new counterparts on Amazon.

Moreover, the average product price in this category amounted to $76.36, which is 36% lower than on Amazon and almost 60% lower than on Walmart.com. 

Here are eBay’s top 10 best-selling home security systems this holiday season:
  1. Home Security Camera System, Reolink 3MP HD Plug-in Indoor WiFi Camera, Pan Tilt Pet Camera, Baby Monitor, Night Vision, 2 Way Audio, Motion Alerts, 7 Day Free Cloud/Local SD Card Storage, E1(2 Pack)
  2. Ring Video Doorbell – 1080p HD video
  3. Ring Video Doorbell Wired – 2021 release
  4. Wyze Cam v3 with Color Night Vision, 2-Pack
  5. Ring Indoor Cam
  6. Night Owl 8 Channel Bluetooth Video Home Security Camera System with (8) Wired 1080p HD Indoor/Outdoor Spotlight Cameras with Audio and 1TB Hard Drive
  7. Blink Mini – 2 cameras (White)
  8. Ring Alarm 14-piece kit (2nd Gen) 
  9. Blink Video Doorbell
  10. eufy Security Solo IndoorCam P24 2-Cam Kit

Most Sold Home Security Systems on Walmart.com in 2022: Black Friday Edition

While the selection of home security systems on Walmart.com might not be as extensive as on some other eCommerce marketplaces, shoppers can still find the top quality items for any budget. As for the most popular brands, SimpliSafe led the game with 4 products in the top 10 best sellers.

The average product price in this category for top sellers amounted to $190.37. Overall, Walmart’s pricing is on average 8% higher than pricing on Amazon and 20% higher than on eBay. 

Here are the top 10 best-selling home security systems on Walmart.com this holiday season:
  1. SimpliSafe 12 Piece Wireless Home Security System w/HD Camera
  2. SimpliSafe 9 Piece Wireless Home Security System w/HD Camera
  3. SimpliSafe 8 Piece Wireless Home Security System 
  4. Night Owl 8 Channel Bluetooth Video Home Security Camera System with (8) Wired 1080p HD Indoor/Outdoor Spotlight Cameras with Audio and 1TB Hard Drive
  5. ADT 12 Piece Wireless Home Security System
  6. BOAVISION Security Camera Outdoor
  7. Ring Alarm 5-piece kit (2nd Gen) 
  8. SimpliSafe 5 Piece Wireless Home Security System
  9. eufy Security Solo IndoorCam P24 2-Cam Kit, 2K Security Indoor Camera Pan & Tilt, Plug-in Camera with Wi-Fi, Human & Pet AI, Voice Assistant Compatibility, Motion Tracking, Homebase not Compatible
  10. GE Personal Security Window and Door Alarm, 4 Pack

Best-Selling Power Tools in 2022: Black Friday Edition

Best Selling Power Tools - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

From finding the perfect gift that expresses how much you care to making sure it fits within your budget, buying gifts for your loved ones can be one of the most stressful tasks you’ll ever undertake. 

However, if you are looking for a present for someone who is an avid home handyman or DIY enthusiast, or even a professional contractor, then you cannot go wrong with getting them some power tools. This is why power tools became one of the most popular product categories on Black Friday in 2022. 

Cluster has compiled the list of the best-selling power tools on Amazon, eBay, and Walmart.com on Black Friday this year. Check them out below!

Best-Selling Power Tools on Amazon in 2022: Black Friday Edition

With a vast selection of power tools from top brands, Amazon is a go-to place for shoppers looking for convenience and great prices. 

This Black Friday, power tool shoppers were mainly going after tool kits, impact wrenches, and vacuum and dust collector parts. The most popular brand was DEWALT with 3 products listed in the top 10 best-selling items.

Best Selling Power Tools on Amazon by Type - Black Friday 2022 - datacluster.com
Here are Amazon’s top 10 best-selling power tools this holiday season:
  1. EXELAIR by Milton EX4405KIT (44-Piece Professional Air Tool Accessory Kit)
  2. DD dedeo Tool Set with Drill, Cordless Hammer Drill Tool Kit 110Pcs Household Power Tools Drill Set with 21V Li-Ion Battery & Charger for Home Tool Kit
  3. DEKOPRO Cordless Impact Wrench 1/2inch
  4. Cen-Tec Systems 94709 Quick Click 16 Ft. Hose for Home and Shop Vacuums
  5. Milwaukee 2767-20 M18 FUEL High Torque 1/2″ Impact Wrench with Friction Ring
  6. DEWALT 20V MAX* Charger, 4-Port, Rapid Charge (DCB104)
  7. DEWALT 20V MAX* XR Chainsaw, 12-Inch, Tool Only (DCCS620B)
  8. Automatic Vacuum Switch for Power Tools
  9. BOSCH GXL12V-220B22 12V Max 2-Tool Brushless Combo Kit
  10. DEWALT 20V Max Cordless Drill Combo Kit, 2-Tool (DCK240C2)

Best-Selling Power Tools on eBay in 2022: Black Friday Edition

As the world of DIY has become increasingly popular, more and more people are turning to power tools to help them with home improvement projects. With the rise of DIY, eBay has become a great place to purchase these power tools from. 

Black Friday of 2022 brought in tons of great deals on power tools. However, similarly to other platforms, tool kits were the most popular item purchased within this category.

Best Selling Power Tools on eBay by Type - Black Friday 2022 - datacluster.com
Here are eBay’s top 10 best-selling power tools this holiday season:
  1. Milwaukee 2804-20 M18 FUEL 1/2 in. Hammer Drill 
  2. Milwaukee 2457-20 M12 Cordless 3/8″ Sub-Compact 35 ft-Lbs 250 RPM Ratchet w/ Variable Speed Trigger
  3. DEWALT 20V Max Cordless Drill Combo Kit, 10-Tool (DCK1020D2)
  4. DEWALT 20V Max XR Cordless Router, Brushless, Tool Only (DCW600B)
  5. DEWALT 20V MAX* Cordless Drill Combo Kit, 9-Tool (DCK940D2)
  6. DEWALT ATOMIC 20V MAX* Cordless Drill Combo Kit, Compact (DCK278C2)
  7. MILWAUKEE M18 18-Volt Lithium-Ion Cordless Combo Tool Kit (9-Tool) with (3) 4.0 Ah Batteries, Charger and Tool Bag
  8. DEWALT 20V Max Cordless Drill Combo Kit, 2-Tool (DCK240C2)
  9. Milwaukee Electric Tools 2598-22 M12 Fuel 2 Pc Kit
  10. DEWALT 20V MAX* XR Reciprocating Saw, Compact, Tool Only (DCS367B)

Best-Selling Power Tools on Walmart.com in 2022: Black Friday Edition

With a wide selection of tools, competitive prices, and convenient delivery options, Walmart is a great choice for anyone looking to buy power tools. 

Last Black Friday, many online shoppers selected Walmart.com to purchase power tools, such as multi-tools, cordless drills, power cleaners, and more, with tool kits being the most popular items. The most popular brands were DEWALT with 3 products and Milwaukee with 2 products in the top 10 best sellers list. 

Best Selling Power Tool Brands on Walmart.com - Black Friday 2022 - datacluster.com
Here are the top 10 best-selling power tools on Walmart.com during the Black Friday sales in 2022:
  1. EXELAIR by Milton EX4405KIT (44-Piece Professional Air Tool Accessory Kit)
  2. Cen-Tec Systems 94709 Quick Click 16 Ft. Hose for Home and Shop Vacuums
  3. DEWALT 20V Max XR Cordless Router, Brushless, Tool Only (DCW600B)
  4. Milwaukee 2626-20 M18 18V Lithium Ion Cordless 18,000 OPM Orbiting Multi Tool
  5. DEWALT 20V Max Cordless Drill Combo Kit, 2-Tool (DCK240C2)
  6. Lutron Caséta Deluxe Smart Dimmer Switch (2 Count) Kit with Caséta Smart Hub
  7. Milwaukee Electric Tools 2648-20 M18 Random Orbit Sander
  8. DEWALT 20V Max XR Oscillating Multi-Tool, Variable Speed, Tool Only (DCS356B)
  9. BLACK+DECKER 20V MAX* POWERECONNECT Cordless Drill/Driver + 30 pc. Kit (LD120VA)
  10. CRAFTSMAN Air Compressor, 6 Gallon, Pancake, Oil-Free with 13 Piece Accessory Kit (CMEC6150K)

Best-Selling Toys in 2022: Black Friday Edition

Best Selling Toys - Black Friday 2022 - Holiday Shopping Trends - datacluster.com

Black Friday has become a staple of the holiday shopping season, and it is definitely one of the best times to find great deals on toys. Whether you are shopping for kids, grandchildren, or even yourself, Black Friday usually provides the perfect opportunity to get the best prices on the toys you’ve been wanting. This year was not an exception.

Check out this year’s best-selling toys on Amazon, eBay, and Walmart.com.

Most Sold Toys on Amazon in 2022: Black Friday Edition

If you’re a parent or have any nephews or nieces, you know there’s no better time to buy toys than on Black Friday. Every year, Amazon offers incredible deals on toys, making it one of the best places to shop for kids’ gifts. 

This year, the most popular toys for kids included play tents, craft kits, and building sets from a wide range of brands, while the average product price among the best sellers amounted to $52.50. 

Here are Amazon’s top 5 most-sold toys for kids this holiday season:

  1. Magic Mixies Magical Misting Crystal Ball with Interactive 8-inch Pink Plush Toy and 80+ Sounds and Reactions
  2. Fisher-Price Interactive Baby and Toddler Learning Toy with Music, Lights and Bouncing Action
  3. Kids Fort Building Kit 146 Pcs-Creative Play Tent
  4. Shopkins Real Littles Collector Pack | 21 Plus 21 Real Branded Mini Packs (42 Total Pieces)
  5. TEMI Toddler Toys – Car Carrier Vehicle Toy Set w/ Play Mat

However, Black Friday is not only the time to buy gifts for kids, but also for adults. Today’s adults are increasingly turning to toys for entertainment and relaxation, which also explains why Lego building sets, quadcopters, and multirotors became some of the best-selling toys for adults on Amazon this season.

Here are the top 3 most-sold toys for adults on Amazon during Black Friday sales in 2022:
  1. LEGO Icons Orchid 10311 Building Set for Adults (608 Pieces)
  2. LEGO Icons Santa’s Visit 10293 Building Set for Adults (1445 Pieces)
  3. Flying Orb Ball Toys Soaring Hover Flytoy by Tikduck

Most Sold Toys on eBay in 2022: Black Friday Edition

When it comes to toys, eBay has become one of the most popular online shopping destinations. From vintage items to newly released models, eBay offers a wide variety of toys that can satisfy the needs of children and adults.

This year, the top 5 most-sold toys on eBay were as follows:
  1. 5 Surprise Toy Mini Brands Series 1 by ZURU (2 Pack)
  2. Echo Show 5 (2nd Gen) | Chameleon
  3. Magic Mixies Magical Misting Crystal Ball with Interactive 8 inch Pink Plush Toy and 80+ Sounds and Reactions
  4. Marvel Spidey and His Amazing Friends Supersized Hero Figures Multipack (Amazon Exclusive)
  5. Disney Buzz Lightyear Interactive Talking Action Figure – 12 Inches

Most Sold Toys on Walmart.com in 2022: Black Friday Edition

Walmart.com is one of the most popular eCommerce marketplaces in the US, and it’s no surprise that people flock to Walmart.com for their toy-buying needs. This Black Friday has made shopping on Walmart.com even more special with large discounts and special deals on toys.

The top 5 best-selling toys on Walmart.com this holiday season are:
  1. Magic Mixies Magical Misting Crystal Ball with Interactive 8 inch Pink Plush Toy and 80+ Sounds and Reactions
  2. Fisher-Price Interactive Baby and Toddler Learning Toy with Music, Lights and Bouncing Action
  3. Shopkins Real Littles Collector Pack | 21 Plus 21 Real Branded Mini Packs (42 Total Pieces)
  4. Imaginext Jurassic World Dominion Giga Dinosaur Toy with Owen Grady Figure
  5. Crayola Light Up Tracing Pad

Tapping into the Holiday Spirit with eCommerce Data

This holiday season, incorporate cross-channel eCommerce data to enhance your product data, improve your catalog, onboard A+ sellers, and optimize your assortment to give your customers a personalized and seamless shopping experience.

Want to learn more about how you can benefit from our eCommerce data? Book a call with Cluster today. 

About Cluster

As a global team of API-as-a-product innovators, we help online enterprises thrive by providing the right data to enable smarter, more informed business decisions. By building the industry’s most comprehensive product catalog, coupled with our proprietary AI and ML technology, our customers have full visibility across globally tracked channels including Amazon, Walmart.com and eBay, from over 1 billion products analyzed, over 23 million brands analyzed, and over 80,000 digital POS data providers. At Cluster, we’re bringing together reliable eCommerce data so enterprises can know more to grow more

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